Tom’s guest is Taniela Fiafia, an entrepreneur who started his concrete business and grew it to $2 million in revenue within 3 years, primarily through social media marketing. Taniela discusses his journey from almost going bankrupt with $500k in debt to turning his business around by learning from his mistakes and utilizing social media. He also shares simple tips to help you build your brand on social media and get leads. Episode Highlights: [00:00] - Intro [02:13] - Taniela’s backstory of starting his concrete business [06:20] - How he went from $500k in debt to profit [09:09] - Tom’s story of a $28k job that cost him $45k [10:22] - Doing $1 million in revenue in his first year [11:27] - Struggles with alcohol [17:17] - Advice for "someday" goal-setters [18:34] - The power of polarization [20:35] - Taniela’s social media strategy [23:01] - Focusing on posting volume and polarizing content [26:22] - Targeted advertising on social media [29:08] - Positive replies to negative comments [32:32] - Value of authenticity in resonating with the right audience [34:08] - Quality vs. quantity in content creation [37:06] - Strategy to get more engagement [41:20] - Putting 4 videos a day [42:45] - Some polarizing ideas [44:06] - Keeping the content simple and volume game-oriented [46:57] - Encouragement for contractors to post on social media [48:06] - Challenge for the contractors [52:27] - Details of Taniela’s coaching group [54:33] - Success is an inside-out game [1:01:58] - Connect with Taniela [1:03:46] - Wrap-up Resources: 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts  Mentioned in this episode: Battle Ground If you're tired of underachieving in your business head to https://thecontractorfight.com/battleground/