Over the years, we’ve been able to witness how the ever-changing nature of the digital economy has transformed the workplace and the way people participate in it. The pandemic only accelerated this transformation. Because a considerable fraction of the workforce had to exchange the office for a work-from-home environment, a large portion of daily activities were now pushed to take place in a virtual landscape. With these physical boundaries being challenged, separate and distinguishable parts of a person’s life were brought to reconcile in a new dynamic, as the work-life balance discourse shifted as well. Mary Henderson, an internationally recognized Personal Branding & Digital Business Specialist, is an advocate of this transformation. She explains it should now be expected and even encouraged for companies to embrace the fact that individuals are much more than just their job titles. She also warns that hesitancy to accept and adopt these new ways of the digital economy is what could possibly compromise the future success of a career. Join us as in this episode of the COO’s Corner, Mary will walk us through how today’s professionals are ensuring they remain relevant and sought after in the digital economy, in her own words, future-proofing their careers. Learn how to create your own demand as Mary describes how to harness your authenticity through crafting your personal brand. - [00:03:07] Impacts of the digital economy  - [00:09:08] Future-proofing your career in the digital economy  - [00:12:50] The importance of reputation   - [00:17:17] Building your reputation branding   - [00:20:43] Corporate brands vs. personal brands  - [00:25:07] How to foster authenticity in the workplace  - [00:28:54] What do you want to be known for?  - [00:33:14] Ways to create your own demand in the digital economy  - [00:40:38] Handling the chaos in uncertain times  - [00:43:30] Putting yourself out there – The right mindset  - [00:46:09] Tamar asks her quintessential final question   Mary Henderson Personal Branding & Digital Business Specialist Mary Henderson helps Service Based Business Owners, Coaches and Consultants systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and brand so they become an authority in their niche or industry. Mary has 20+ years’ experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector. She is also the founder of Lights. Cameras. Action, an end-to-end coaching program that delivers tangible outcomes. Mary embraces technology and social media in a big way and her followers are growing daily. Learn more about Mary’s work at https://www.maryhendersoncoaching.com/ Connect with Mary on LinkedIn at https://www.linkedin.com/in/maryhendersoncoaching RESOURCES MENTIONED: Apply for a 45-minute coaching call with Mary Henderson at https://www.maryhendersoncoaching.com/apply Reach out to Tamar at [email protected] Connect with Tamar on LinkedIn at https://www.linkedin.com/in/tamar-nelson/ Learn more about Tamar’s work on https://tamarnelson.com/ Subscribe to our YouTube Channel https://www.youtube.com/channel/UCj-pV2ko2Se6QbPcM0OdDGw Please leave a review and thanks for listening. All good things! Tamar #TheCOOCorner #Podcast #COO #digitaltransformation #digital economy #reputation branding #personalbrand