Episodes
We check in with you, our listeners, to talk about community, collaboration, and compassion during this quarantined time. Jordan and Nick discuss how life has been for us during the last few weeks. We also hope to spread some positivity with some proactive things you can do right now.
Published 04/20/20
Published 04/20/20
An incredible visit with Michael Bierut and a Zoom Room full of students and faculty from all over the country! Enjoy this fantastic discussion!
Published 04/11/20
The Ego. Defined as a person's sense of self-esteem or self-importance. Your ego is a part of who you are and, when it's balanced, it can be a good thing too. For this Pitstop, Nick and Jordan welcome Jay Master (aka @live_design_co ) to talk about balancing our egos as creatives. When can it get in the way, and when it can be your secret weapon!  Show Notes: Jay's Website Jay on Instagram
Published 02/17/20
Our very first Pitstop episode! These Pitstops allow us to tackle smaller topics, welcome unique special guests and just catch up with you, and each other, more often! Each year new graphic design trends explode onto the scene. We wanted to break down the whole idea of "Trends" and how we should react as visual communicators. We discuss: 1. Are they important? 2. How do they start? 3. Why they can be problematic? 4 How best to approach or use a trend. Show Note: Chobani The Women...
Published 12/16/19
Designer and recent CSUN graduate, Rubaie Jaffer joins us for a recap of our Packaging Course. We talk about how you can take the next step bringing Packaging Design into your scope of services. Download the Companion Guide Here Follow Rubaie on Instagram
Published 10/21/19
Episode 6 brings Nick and Jordan to the backroads of Print Production and how we take our packaging dreams into the vibrant world of reality. The hosts pick up their second guest of the trip, a true pro of the press, a master of mechanics, and all-around print guru, David Mayes - the Print Production specialist at Type Craft in Pasadena, California. David lends his expertise throughout this JAM-PACKED episode, digging into everything a designer needs to know when it comes to printing your...
Published 10/21/19
Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon! Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way...
Published 10/21/19
Nick and Jordan look to bring their designs to life through the art of prototyping and mockups. They take the scenic route discussing the importance of prototyping and why it’s so much more than a smart layer mockup for photoshop. We discuss what exactly prototyping is and why we do it, breaking down the different types of mock-ups, when and how we should be implementing these into our project timeline, and how best to utilize them for any design. We also deliver a helpful list of resources...
Published 10/21/19
Nick and Jordan find themselves in the belly of the beast - The Design Process. Armed with the knowledge of what we’re doing, why we’re doing it, and where we’re going, we lift the hood on how we tackle the pen to paper and mouse to screen of designing for packaging. We discuss our step-by-step approach to designing. Exploring the market, finding inspiration, how to tackle a single product vs. multiple SKU system, when and how to begin working with packaging materials, and what to think...
Published 10/21/19
Nick and Jordan discuss how they each tackle planning and strategizing their packaging project - what to look out for and how best to prepare. It’s an open tundra that can feel overwhelming at times, so having a solid plan of preparation is key to get things started on the right path. We discover: What are the initial questions we need to ask when starting a project? The importance of establishing goals and how to approach that with the client. A breakdown product information needed and why...
Published 10/21/19
Nick and Jordan are back on the proverbial road of podcasting to explore the dense highways of Packaging Design! What is it exactly? What makes “good” packaging design? How do you stand out on the competitive shelf? All these questions and more will be explored throughout this journey in effort unpack the packed and figure out how to make it all work. In this first episode, Nick and Jordan breakdown the fundamentals of packaging design, touching on everything from the three levels of...
Published 10/21/19
We're back, with big news! Our Packaging Course starts here, with a brief introduction to the course highlighting what's new. Enjoy! Download the Companion Guide Here
Published 10/21/19
On this Q&A episode, we bring in the big guns; Nick's current design students from California State University, Northridge. Tanner, Andres, Charles, and Rendall ask the tough questions after listening to a few of our Social Media course episodes! Follow them on Instagram and say Hi: Tanner: https://www.instagram.com/tannerbjorlie/ Andres: https://www.instagram.com/andres_palos/ Charles: https://www.instagram.com/_balt/ Rendall: https://www.instagram.com/endawmyke/
Published 12/17/18
It's been 3 weeks, so Nick & Jordan report back with the results of Jordan's LinkedIn Challenge! Connect with us both on LinkedIn: https://www.linkedin.com/in/nlongo/ https://www.linkedin.com/in/jordanwilsondesigns/
Published 12/17/18
Television personality and YouTuber Orly Shani joins us to talk about getting comfortable with video, blogging and being your authentic self on Social Media! Check out Orly's bio here: http://www.hallmarkchannel.com/the-experts/orly-shani Orly's YouTube Channel: https://bit.ly/2MPzFC8
Published 12/17/18
Marketing professor, Emi Moriuchi, joins us to talk about social media behavior and the latest trends in social media. Emi shares some awesome resources we can all start using! Links from our discussion: https://blog.hubspot.com/sales/what-is-the-buyers-journey https://www.hubspot.com/inbound-marketing https://keyhole.co https://hashtagify.me/hashtag/tbt https://sproutsocial.com/insights/best-times-to-post-on-social-media/ https://emimoriuchi.com/ https://emimoriuchi.com/welcome/book/
Published 12/17/18
This whole course was inspired by an article written by our friend Matt Dawson. Every creative battles with the "Am I good enough?" syndrome. So we asked Matt to join us for a candid talk about the anxiety we all face when it comes to putting our work out there. Matt's original article can be found here: https://medium.com/@staygrayponyboy/designer-dysmorphia-2bb4fc7773 Follow Matt on Instagram at: https://www.instagram.com/staygrayponyboy/
Published 12/17/18
Nick puts Jordan through the LinkedIn Bootcamp, a series of tip and tricks to "tune-up" your LinkedIn profile. Jordan is put to the test, with only 3 weeks to see if he can show some measurable results on LinkedIn while building his network and attracting potential new clients and opportunities.
Published 12/17/18
Jordan & Nick begin the Social Media conversation with an "introduction" style episode. Sharing how we each use it, observe it and what we can do to take full advantage of it.
Published 12/17/18
Jordan and Nick are on route creating the next Creative Course - all about social media and we want your input! Send us questions (no matter how specific, broad, vain, whatever) - we want them! And we’re bringing in some experts to help us get the answers. We’ll be traveling through the platforms, discussing how we personally use them, tips, tricks, precautions, trends, the whole nine yards. So if you’ve found yourself looking for a specific answer, or even just want to get involved in this...
Published 10/26/18
We saved this one for last! Jordan & Nick chat with Jon Contino discussing his unique freelance career. For more info on Jon, check out his site at https://www.joncontino.com/
Published 09/03/18
We wrap up Course #2 with a Q&A episode hosted by our good friend Ryan Wheaton. Be sure to check out Ryan's site and with very own podcast at http://wheatoncreative.com/
Published 09/03/18
We let our buddy Matt Erickson take the wheel for this episode! Matt talks about his personal take on studio vs. freelance life. How he juggles both worlds and balances the demands of both. Be sure to check out Matt's site at http://ericksondesign.co/
Published 09/03/18
Nick & Jordan put together a Freelance Checklist every designer should consider before taking the freelance pulnge!
Published 09/03/18