In this episode of the Creative Grit podcast, host Nelson welcomes a special guest who shares valuable insights for filmmakers and creatives. They discuss the importance of focusing on customer problems rather than selling video packages or showcasing logos. The guest emphasizes the need to think like a business owner and delegate tasks to scale the business. They also touch on the significance of going through difficult times and trusting the journey. Listeners are encouraged to pay close attention as they will gain valuable knowledge and inspiration from this episode. Watch on YouTube: https://youtu.be/8tN9T-7qA6E Connect with Ayrton: https://instagram.com/ayrtonsudholz?igshid=MzRlODBiNWFlZA== https://linktr.ee/ayrtonsudholz?utm_source=linktree_profile_share&ltsid=569b3b88-4d29-4ff6-ad96-c0924a147826 Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/thecreativegrit/ https://www.youtube.com/@thecreativegrit https://twitter.com/thecreativegrit Timestamps: [00:00:00] Intro. [00:03:44] Falling in love with marketing. [00:10:32] Selling the destination. [00:12:43] Choosing a target market. [00:14:05] Real estate agent's problem. [00:16:00] Focusing on sales and growth. [00:19:09] Learning marketing and offer creation. [00:22:01] The higher the stakes. [00:26:41] Investing in a team. [00:30:15] Getting out of the business. [00:33:11] Building effective systems. [00:39:08] Calendly, a game changer. [00:42:02] Overcoming communication struggles. [00:45:39] Growth through discomfort. [00:47:04] Struggling and finding mentors. [00:50:30] Climbing mountains in life. [00:53:29] Spiritual awakening and business. [00:55:12] Ego death and psychedelic experiences. [00:58:08] Switching into coaching. [01:01:18] Finding your "why" in business. [01:10:33] Lessons from failures and breakups.