You might have a brand board, but do you have brand guidelines? You might want to have brand guidelines on your radar this year. Let's talk about why! Episode Highlights What are brand guidelines?Why are brand guidelines important?What makes up a brand guideline?Should your business use brand guidelines or a brand board? Let's connect! TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and Branding Mentioned...

To continue the conversation with creating long-form content, I wanted to share with you some bonus steps on how you can create profitable weekly content for your TPT business - content that can result in more followers, shares, leads, and even sales! Episode Highlights a description of each of the 6 steps to creating weekly contentideas on how to utilize each step for a blog, podcast, or YouTube channelwhat to do when you're done creating content for your blog, podcast, or YouTube...

Blogs, podcasts, and YouTube channels - it can really make your head spin. Which one is right for you? Choosing the right one for you depends on your business, your audience, and your personality. Let's dive into the pros and cons together! Episode Highlights What is content marketing?What are the pros and cons of content marketingPros and cons of blogs, podcasts, and Youtube Choose one content marketing strategy for your business. Plan, create, and share consistent content each week to grow...

Let's not ignore the power of Facebook as a business owner! In today's episode, we'll look at the best ways to use your time wisely to grow your business using Facebook. Facebook attracts users of all generations. You can target audiences with not just demographics, but also by lifestyle characteristics such as interests, behaviors, or hobbies. You can also drive traffic directly to your site with multiple links on your Facebook page. The 4 Attraction Strategies discussed in this episode are...

Today we're talking about how to get the most results from Instagram in the least amount of time. Having an Instagram account for your TPT store has plenty of benefits! You can effectively engage with customers with short-form content. Hashtags can increase your visibility and traffic to your business. It offers ways to get creative. It offers ways to collaborate with other similar TPT sellers in your niche. The 4 Attraction Strategies discussed in this episode are divided in to 4 sections:...

Something I've been wanting to do for a couple of years is to bring my spouse on the podcast to get his perspective on TPT! In this episode, I chat with my husband Colton and he shares his thoughts! Episode Highlights Colton's current role in my TPT businessHis perspective on my journey as a TPT sellerThe positives of watching me grow my businessSome of the challenges we've faced as I work in my TPT businessTips or advice for spouses and partners who may not be a part of the TPT business...

You know I love a good history lesson or two. That's why I'm sharing with you about some real business brands that made pivots and turned into the successful companies they are today! If you're a teacher seller who has not made as much money as in previous years, not seeing the growth and success you were hoping for, you may need to pivot or make a change. Pivoting can be the key to success! Episode Highlights NokiaPlaydohStarbucksNetflixNintendoInstagramWrigley Let's connect! TPT Store: The...

Don't have time to follow the latest graphic design trends? Don't worry! Today I'm sharing a trend report and helping you know how to use this information as a TPT seller. Episode Highlights 8 trends in the graphic design world for 2024simple tips to implement into our TPT businesses Resources and Links https://looka.com/blog/graphic-design-trends/ Let's connect! TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach...

It's time to celebrate - hard to believe that it's been over 3 years of The Creative Teacher Podcast and we are now looking at 100 episodes! Today is a juicy episode of 100 tips and best practices we as teacher sellers should all know about and do - it's pretty much everything I have learned throughout my journey as a TPT seller in one episode. Share this with a seller friend or if you have a teacher friend who is thinking about being an entrepreneur. Resources and Links Tell me what you love...

Ever feel like you have too many ideas in your product creation bank? Wondering which path to go and feeling as though your store is looking like a hodge podge of items? Niching down could be just what you need - and special guest Chynell Moore is here to talk with us about this on the podcast! Chynell Moore is a business coach for TPT sellers who loves helping educators take their side businesses to the next level to hit $100k+ by increasing their brands' visibility and income through...

Having the right tools can make all the difference as a teacherpreneur! If you're looking to leverage the power of technology in your business, you'll love today's list of my 10 favorite tools. For each tool, I share with you what I love about it and how I use it in my business. Check out the links below to all the tools mentioned in the episode! Ads Instant Forms for Facebook AdsSave my Leads Website WP Engine Social Media CapCut Captions Manychat Content Creation CaptivateVimeo Thrivecart...

Looking for some ideas for keeping your business organized? You'll love this podcast episode with special guest Ayten Disbudak of The Language Adventurist! Ayten became an active TPT seller in 2021. She is a former kindergarten teacher who loves creating educational resources and multilingual classroom decor to help elementary teachers and homeschooling families around the world. Ayten shares what she's learned about keeping her business organized and how her brand strategy has helped her...

In this spring break themed episode, we'll be talking about the journey a curious shopper takes as the move through the product conversion funnel and (hopefully) add your resource to their cart! Episode Highlights What is a conversion funnel?The 4 parts of the product conversion funnelTips for moving people through the funnel so that they purchase your resource Let's connect! TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The...

When you have a TPT bundle that converts well or a high ticket product that you'd love to have some extra eyeballs on, what can you do? Today's conversation is with Melanie Battistelli from Duxbury Digital and she's sharing all about how a live workshop might be just what you need next! Melanie helps educators and course creators successfully launch programs, hire teams and streamline their day-to-day operations so they can focus on building their business to impact more lives. Episode...

"Am I too old for TikTok?" You're likely not! TikTok is a fun and trendy way to get newer eyes on your brand. Listen to this episode for tips on expanding your brand's reach. Episode Highlights My love-hate relationship with TikTok (and why I love it now!)What's been working so far with my TikTokTips to get started or optimize your TikTok Resources and Links CapCutMarketing and Margaritas PodcastSchooled in Socials Podcast Let's connect! TPT Store: The Southern TeachWebsite:...

It's a brand new year - it's the perfect time for us teacherpreneurs to do some cleaning and get rid of platforms, tasks or items we don't use or need. But have you also thought about cleaning out your email list? This is a must - and this episode explains all about it with special guest Melissa Seideman! Melissa from Not Another VA specializes in copywriting, blog posts, SEO, automations, and email marketing specialized tasks. She works with a variety of clients and sellers to help them with...

As we scroll through Teachers Pay Teachers we see stores who fall into 3 visual styles. Which style is your store? Which style is my store? Let's unpack it together in today's epsiode. Episode Highlights What is a store style?3 store styles (and tips for each type)Why does a cohesive brand style matter? Resources and Links https://www.thesouthernteachdesigns.com/enroll Let's connect! TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook:...

I take you back to my own college experience with a fun analogy! In this Bama Rush inspired episode, we're going to talk about being memorable and standing out in a crowd of many TPT stores. Episode Highlights Bama Rush and how it relates to branding (stick with me on this analogy!)A direct competitors exerciseLearning about brand positioning through a pretend TPT store example Resources and Links https://www.thesouthernteachdesigns.com/enroll Let's connect! TPT Store: The Southern...

What's one of the best things you can do to build and expand your audience for 2024? Run a list-building Facebook ad. There are so many direct and indirect benefits when you put in as little as $5 a day into a lead magnet that already converts pretty well organically! So today, I'm sharing with you this impromptu bonus episode on 5 things I learned from a recent Facebook Ads Bootcamp by Zach Spuckler that I joined this past October. I also share with you the results of one of the...

Ready to level up your knowledge of color harmony so that you can create the best possible resources and marketing assets in your TPT business? This episode is packed with actionable ideas that you won't want to miss. Episode Highlights A crash course in color harmony5 types of color harmonies8 tips for using color harmonies in your TPT business Resources and Links Learn more in this course made specifically for TPT sellers:...

Walk down memory lane with me today to hear 7 business wins I'm reflecting on as we wrap up 2023 with a bow. Share with me your wins this year on Instagram @thesouthernteach.designs Let's connect! TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and Branding Mentioned in this episode: Spring Fling 2024 Spring Fling 2024 will take place from March 22-24, 2024! You can register for free or upgrade to VIP...

Ever wonder what it takes to start or join a TPT mastermind? What are the steps to get started and how do you find the right people? You'll hear all about it in this special episode with my own mastermind group! The best thing about a mastermind is that no two are alike, but you do want to make sure it aligns with your personal business goals and what you're looking for in a mastermind. Episode Highlights How our mastermind came to beThe structure and schedule of our mastermindWhat we've...

Publishing your TPT listing brings an endless list of small decisions to overthink. Let's talk through all the choices together so you can get that new listing live with confidence! Episode Highlights overview of the components when editing a product listing5 tips to publish your product listings on TPT Resources and Links DIY Your Product Photography CTP Episode Mockup Magic with Katie Brockmeyer CTP Episode Let's connect! TPT Store: The Southern TeachWebsite:...

Let's get those TPT listings found in search and added to cart! Today I'm sharing tons of actionable tips for your titles and descriptions. Episode Highlights 3 components of a captivating product title and description5 parts of a killer TPT descriptionExtra tips for title and description copy Resources and Links Free Product Listing Toolkit Let's connect! TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design...