Today's guest is Tyler O’Shea, creator of Joker Mag, a website and newsletter about sports underdogs. He started the project in that “what am I gonna do with my life” period after graduating college. Nearly 7 years of posting later, he’s still doing it as a side project, but it’s also led him to a career in SEO (search engine optimization). In this episode, we talk about: 🐶 Learning how to write for the internet🌟 What writing and posting content online can do for you🔎 How posting led Tyler to discover and start working in SEO📱 How to figure out which social media platform is most useful for youNote: Yes, Francis' sound is slightly off in this episode. Good thing Tyler does most of the talking! 00:00 Tyler’s motivation and the mentality of a creator 05:37 The inspiration to start writing 08:40 Is Google’s AI killing SEO ? 11:36 The average Joker Mag reader 14:44 Finding amazing sports stories 18:37 How to grow a loyal audience 23:25 How much time does it take to grow a newsletter? 27:38 The different monetization channels 32:03 Hiring other writers 37:21 SEO tips: How to make your website the best 39:06 Advice for creators 43:40 Future goals 49:30 Quick Q&A Intro music produced by J. & Doug Organ.