If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead. It's very important to us to continue to create financially transparent content, and we are very proud of the advocacy work we've done over the last five years to contribute to that mission. With these quarterly reviews we will...

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth. Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The...

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she...

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be...

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up all 11 spots in a week in this behind the business episode! Listen to the full episode on our private podcast, exclusive to C-Suite members!...

Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26  Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience. In early 2022, Megan Sumrell, time management expert...

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion. After working with big name publishers like Buzzfeed in...

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Is it possible to have a 100% conversion rate?  Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes. Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The...

Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ Watch a recap of our visit to The Jake Jabs Center for Entrepreneurship: https://www.instagram.com/reel/C3-5i03JmFY/?igsh=MW40cXpjYm5sOHVqMA Ellen is on campus at CU Denver’s Jake Jabs Center for Entrepreneurship to answer student submitted questions for a live podcast recording, moderated by the center’s...

Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re interested in angel investing or you’re a founder who is seeking capital and wants to plug into a network of strategic angels for your next fundraise, shoot me a DM @missellenyin with the word “Cherub” and I’ll help you get started! In this live recording, you get to...

We’re rounding up our 9 best tips and guest insights on all things podcasting - from growing your own show to maximizing your results from guesting on other people’s podcasts! I’ll introduce each soundbite with the name of the guest and the original episode number, in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below for easy access. View the transcript for this episode at:...

We’re switching things up and putting Ellen in the hot seat today! Listen to her guest interview on Season 1 of Honeybook’s Independent Business Podcast, the show that uncovers the science of self-made success. In this conversation with our friend Natalie Franke, we get into the science of asking good questions that get responses and get you paid - including the best way to end every email, how to approach collaborations, combating doubt as a business owner, and the biggest differentiator...

According to CBS, 45% of women earn the same or more than their male spouses, almost triple the number from the 1970s. Of this group, 16% are the breadwinner in their family. What’s it like to navigate these changes while fighting outdated societal standards? I wanted to investigate. And while I recognize that no single person or couple can speak for everyone on such a complex topic, as a breadwinning woman myself, I was excited when today’s guest offered to let us into her honest experience...

Curious what it’s like to bring your ads in-house? Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients. After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it...

“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of the checkout button? Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented...

Want direct access to Noah's brain? Join us for our first dream mentor group chat in the C-Suite with Noah Kagan on February 22nd, 2024! Go to https://ellenyin.com/csuite so you can get more of his exclusive business insights. Connect with Noah: Grab a copy of Noah's book, Million Dollar Weekend: https://amzn.to/488UP6Thttps://milliondollarweekend.comGet his weekly newsletter: https://noahkagan.com/ View the transcript for this episode at:...

A branded event goes beyond slapping your brand colors and logo on a presentation. Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from...

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuite We're back for another quarterly income reports, I have been publicly sharing my income reports for my business since 2019. So this is our fifth year now of reporting exactly what our business makes spends and profits every 90 days. And if you're new here, you can catch up on all of our past income reports at...

Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024! Listen to the full episode on our private podcast, exclusive to C-Suite members! Join us inside at https://ellenyin.com/csuite View the transcript for this teaser at: https://docs.google.com/document/d/1ktAKQwL8MvS9X8Bok_XH6mJSXHHPvvI3kFtVZamNz2Q/edit?usp=sharing

We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently. Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The C-Suite by February 9th, 2024 to get access to our 12 Days of Christmas email sales sequence as a new member enrollment bonus (you'll receive this bonus gift via email within 48 hours of sign-up). Enroll here: https://ellenyin.com/csuite View the...

It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true. Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually align with the life she wanted to create. Cindy made a risky bet by letting go of all her employees and offboarding her existing clients, effectively slashing...

Sick of creating video-first content for Instagram and TikTok? LinkedIn may be calling your name. Tania Bhattacharyya, founder of thought leadership consulting firm Lumos Marketing, helps social impact entrepreneurs and nonprofit teams stand out so they can stand up for their mission through storytelling and content strategy on LinkedIn. In today’s case study, Tania is giving us a Cubicle to CEO exclusive by revealing the 3 step process she used to easefully sell out her coaching program on...

We talk about visibility a lot on this podcast, but some of the best sales strategies for revenue sprints are not always publicly visible efforts. After taking an intentional 3 month break from selling, holistic business coach Tiffany Napper came back with a bang and managed to generate $70,300 in just 4 weeks. She signed 10 total clients during this short window - 5 of whom were previous clients she brought back into her ecosystem with the “invisible” strategies she’ll share in our case...

Welcome to our first episode of 2024! In celebration of new beginnings, we’re kicking off the year with a curation of the best launch tips from our past guests. In this roundup episode, you’ll hear 8 underrated and unique gems to help you launch smarter and create your most successful launch yet; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. All referenced...