Does your content strategy feel like it's always under attack? Like, at any moment, an executive who's been spending too much time reading LinkedIn bros, "how to do content" advice can swoop in and tear the whole thing apart? In this episode of The Cutting Room, I'm talking with Devin Reed, the Head of Content at Clari, and former Head of Content at Gong about what it takes to create a defensible content strategy built on a rock-solid foundation. If you don't know Devin, he's 🔸 Scaled Gong's...

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How do you define success as a content marketer? The easy answer is traffic, leads, and sales, but if that's where you stop looking, you're missing a lot of opportunity. Reducing churn, increasing lifetime value, faster product adoption... while harder to measure, you can feel the impact of these metrics. This was the focus of my conversation with Melissa Eisenberg, Sr. Content Strategist at DocuSign. Her job at DocuSign is to focus on the post-sale customer experience, which includes...

"If you're not in the top 3 spots [of Google], you might as well be throwing money into the trash." This is the heart of our conversation. Jacob, as a solo business owner, has managed to outrank major corporations for high competition key phrases like "how to become a copywriter," "email copywriting," and "what do copywriters make?" What's his secret? Some things we talked about: 👉 How to become objectively "the best" within a search result. 👉 Infusing "soul" into search-optimized content. 👉...

How do you differentiate content? Make it so unique that people care more about your byline than your subject line? I sat down with Peep Laja, founder of Wynter.io to talk about how he's created wildly different content throughout his career that attracts people through how unique it is. 🗣 Here are some things we discussed 🗣 ⚫️ Why something being hard to create is your moat. ⚫️ How the definition of "quality" has changed over time. ⚫️ How to spot B.S. content marketing. 💬 Here are some of...

"Know your customer," is a played-out trope, so why do we keep coming back to it? Amanda O'Callaghan, Director of Content at Rubrik Inc. suggests it's because we constantly have to advocate for customers to other internal teams. We're broken records, always telling our colleagues nobody cares about our products, but only the benefit our customer gets. But if we can be patient with them... Get them involved... Guide them... We can create content that others simply can't 🗣 Some things we talked...

Will you remember this video? Recall is by far one of the most important and least talked about elements of content marketing. This is where Janessa Lantz of DBT Labs excels has some really practical advice. 🗣 In our conversation we discuss: 🗣 👉 Developing your audience for content/market fit. 👉 Structuring content to be insanely readable. 👉 Using power statements to hook readers. 💬 Here are some of our favorite quotable moments 💬 "You can't lead thoughts if you don't have good...

Ryan Law is a thought leader in the truest sense of the word. ​ His philosophies are years ahead of their time and his work frequently challenges what content marketers believe content can do for a company. ​ Through the Animalz blog and podcast, his thoughts have shaped many of my own perspectives, and countless others as well. ​ That's why I tried not to fanboy during our conversation. 💬 Some things we talked about:💬 👉 Applying more rigor in the content ideation phase 👉 The role of A.I. in...

Does your content need to sacrifice its soul to Google for search rankings? Feels like it sometimes, doesn't it? This was a huge focus of my conversation with Vimeo's Director of SEO & Content on the most recent episode of The Cutting Room. Today's episode is all about content marketing philosophy and how it can impact a business. We had the pleasure of talking to Robyn Showers, the Director of Content at Vimeo, and she shared some tips for successful content marketing with understanding...

Click the link if you'd like to be brought directly to the edit: https://www.youtube.com/live/GMo9Zlw65Ys?feature=share&t=1864 In this episode of The Cutting Room, I'm joined by Eddie Shleyner, an industry-leading copywriter and expert on writing with brevity. We'll be discussing the importance of brevity in writing, as well as some tips on how to write with more clarity and concisely. Whether you're a copywriter, blogger, or just trying to write more effectively, this interview will...

Click the link if you want to be brought directly to the live edit: https://youtu.be/snkp8H94wx8?t=1815 To get access to many of the docs featured on the show, go to https://thecontentstudio.com/the-vault/ We mean ”annoying," but say “stupid.” We mean “intense,” but say "crazy." We mean “boring,” but say "lame." We can’t pretend that words don’t matter. It's easy to fall into, “you know what I mean” word choice. Emily Triplett-Lentz shared with us her insights on inclusive language, ableism,...

You know when you just hit it off with someone? ​ That's how it was with Brendan and I. ​ Honestly, I haven't felt so aligned with someone's outlook in such a long time. ​ And that's why Brendan's conversation went a little (ok a lot) long. ​ Some things we talked about: ​ 👉 The ridiculous state of content marketing today. 👉 How the phrase "customer-centric" has become hollowed out. (and what we can do about it) 👉 Creating intellectual properties around customer's problems.​ ​ ​ These were...

"The internet is a living document." Originality in content creation is vital, and the ability to constantly adapt to remain in the game, if not be ahead. That means, you have to be willing to take what you know about your audience's behavior, and take an informed risk. In this episode, Emily Anne Epstein joins me to discuss the importance of originality and adaptability in content creation and the need to understand and be attached with the audience. She emphasizes on the role of...

Click the link if you want to be brought directly to the live edit: https://youtu.be/cF7PcnTeJFg?t=1772 Today's guest in this episode is Erica Schneider, the Head of Content at Grizzle. In a world filled with AI-generated content, it has become crucial to maintain originality and relevance. To catch replays of The Cutting Room or to catch the next live session, go to https://thecontentstudio.com/the-cutting-room to sign up for our email list. The following are quotable moments: 0:44 - In my...

Click the link if you want to be brought directly to the live edit: https://bit.ly/3As1Dxy In this episode of The Cutting Room, we spoke with Margaret Jones, Head of Content at Airtable. Margaret brought some amazing insight not just on creating and editing better content, but also navigating an organization that has grown from 5 to 70 marketers in just over a year. ​ Listen in as Margaret Jones, Head of Content at Airtable, discusses her approach to content marketing and managing a growing...

Click the link if you want to be brought directly to the live edit: https://youtu.be/WDpTmyHHnXk?t=2293 "I don't care about my rankings." As one of the pioneers who popularized SEO and with Moz being one of the oldests SEO software companies, this statement from Rand Fishkin, founder of Moz and co-founder of SparkToro made my eyebrows raise. But why did Rand make such a surprising remark?  Rand's insights are valuable, as evidenced by the following key points from the episode: There is an...

Get inside the minds of marketers from industry leading companies like Airtable, Calendly, and Docusign, to learn about their content marketing philosophy, process, and pre-game before they edit an article live. On the The Cutting Room: Podcast Edition, we'll explore the first half of each conversation with the guest, and will include links in the show notes that will bring you directly to their edit so you can follow along. We encourage you to join a live session so you can get even more out...