Sophie Hurley is the owner, founder and operator of Honest Wolf, as well as a mother and wife. Honest Wolf was launched in 2020 and has grown massively since then. Sophie and her husband Sam use wool grown on their relatively remote farm in the North Island of NZ to create beautiful and sustainable fashion, accessories and luggage.   Sophie shares with us all about how the business started and why, how it all works and the challenges along the way. A super inspiring chat and it's so great to see more and more women starting businesses from their rural location and continuing their careers when they move to the farm.   Follow Sophie and the Honest Wolf team on Instagram @honest.wolf and for all your woollen luggage and accessories needs, go to www.honestwolf.co.nz   Not a DediKate Member? Give it a go with your 7 day free trial here and keep up with the latest from Kate and the team on Instagram and Facebook. DediKate is the online health and fitness community for rural and real women, mum's and those who love a down to earth approach to fitness.