Joe Gradwell and Alex Brown founded social first marketing agency Campfire after meeting and fostering a healthy rivalry at Social Chain. In the final episode of the podcast, Alex and Joe are now telling their founding story. They explain what led them to starting their own competing agency; how they landed on their company values, which includes the ‘no d*ck head’ rule; how they romanticised their business and how that manifested into probation passing fireworks. To keep up with Alex and Joe’s plans for the future, follow  the team behind The Founders.