17 - How growth loops can improve word-of-mouth (With Ognjen Bošković, Growth Lead at CXL)
Listen now
Description
Ognjen Bošković is the Growth Lead at CXL. He is super passionate about Growth Marketing, Growth Loops, Product-Led Growth and everything else related to how your product/service can grow with the help of your customers. In this episode we talked about: What is the difference between Demand Generation and Growth Marketing?Can all SaaS companies work with Product-Led Growth and how do you make it work?How do you create a solid Growth Loop and what are some examples from CXL?What is the best way to drive more business from word-of-mouth?Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io. This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.
More Episodes
Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform. On this episode we talk about: - How do you start...
Published 03/15/24
Published 03/15/24
 In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it. You will learn about: Understand where your audience consume contentSplit your...
Published 12/20/23