Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform. On this episode we talk about: - How do you start building out an ABM program? - How do you define your ICP? - How do you plan the actual campaigns? - How do you measure success? 🌍 Join our community of 700+ European B2B Marketers on...

 In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it. You will learn about: Understand where your audience consume contentSplit your funnel into high-intent and low-intentUnderstand the dark funnelCreate demand vs capture demand?Why should you care about building an owned audience?🌍 Join our community of 700+ European B2B Marketers on...

Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue. On this episode we talk about: - What to think about when creating your own podcast as a company - How to tie your podcasting efforts back to revenue (hint: it’s possible) - Why thought leadership ads might be the most interesting ads format yet - Structure of the...

Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth. On this episode we talk about: - Most common faults marketers do when using HubSpot? - Most important reports to have built out? - How to think about marketing attribution while using HubSpot? - Setting expectations for...

James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for and how to make it work regardless. On this episode we talk about: - How to grow revenue through subject matter experts (SMEs) - How to build a paid ads playbook focusing on engagement - Why shifting from lead gen to demand gen too fast might hurt you -...

What should you prioritize first when you get back after your vacation? In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets in H2. 🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io. This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees.  In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.   On this episode we talk about: - What does a recession mean for us as marketers? - How can we work towards cost-efficient growth instead of growth at all costs? - Why focusing on...

Justin Rowe is one of the brightest stars when it comes to LinkedIn Ads for B2B. One thing that's so great about Justin is the fact that he openly shares the playbooks and frameworks he is running for his clients and in this episode he deep-dives into how you could use them for yourselves. On this episode we talk about: - Most common LinkedIn Ads mistakes in B2B (and how to fix them!) - Justin's LinkedIn Ads B2B Playbook - How do you measure success from LinkedIn Ads? 🌍 Join our community...

Q1 is done and dusted: How did we achieve our highest paid pipeline ever? Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism) give you their secrets on how they crushed their paid pipeline during the first quarter of 2023. Find out: How to succeed with LinkedIn Ads in a Demand Gen settingWhy Lead Gen forms could be your next successHow Facebook can drive direct pipeline with a conversion objectiveExperimenting with Youtube and Reddit could...

We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts. But executing on ABM can mean so many things. In this episode we run through a pilot program anyone could start doing if you are looking to do more ABM. On this episode we talk about: - How do you decide on what accounts to include? How many they should be? - What kind of tools do you need? - What can a pilot playbook...

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI from their paid pipeline during these months. In this episode he shares how he did it: - How they generated a huge pipeline from Competitor Ads on Google - What does LinkedIn in-feed consumption really mean? - Can you capture Conversions on Facebook and...

Laura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) became extremely successful with Social Selling. On this episode we talk about: - Their playbook for social selling on LinkedIn - Main success metrics? - How to get everyone to buy into it? - 3 most important things to become successful on LinkedIn? - 3 most common errors in employee advocacy? This episode is brought to you by our great partners...

Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success. On this episode we talk about: - What does cost-efficient growth mean for us as marketers? - What is intent data? - Is there different types of intent data that serve different purposes? - How can a company utilize intent data to grow their revenue during this recession? This episode is brought to...

Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS. On this episode we talk about: - How to set your Google Ads account up for success? - How to find and decide what keywords to focus on? - How to think around bidding? - Does non-brand campaigns have an effect on brand? - Most common errors Roman see companies make This episode is brought to you by our great...

Emir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business. On this episode we talk about: - Why attribution matters for marketers and how you can use it to win - How HockeyStack position themselves in the competitive attribution category - How they went from 0 to 1,5M impressions in only 6 months from SEO - How they 5xd their pipeline from...

Gabriel Ehrlich is the CEO at Remotion, a LinkedIn Ads agency for B2B. They have helped some really cool companies scale their LinkedIn efforts... Does Gong and Monday.com ring any bells?  In this episode we talked about: The most common errors they encounter and how to fix themHow to actually drive demo requests from LinkedIn AdsHow to create a successful playbook for LinkedIn Ads in B2B SaaSAre you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe...

Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way. BUT, there are ways you can actually use uncertain times to come out even stronger. In this episode of we cover everything you need to think about in your marketing work to come out on top: 👉 Why you need to focus on creating demand and not shift your entire budget to things you can attribute. 👉 How this could be the perfect time to perfect your...

The SaaS Nordic Community is a really beautiful story. Starting with getting to know each other at a previous workplace, creating a joint podcast, developing it into a community from scratch and finally quitting their day jobs to monetize it all. In this episode we talked about: Learnings from 50 podcast interviews with SaaS leadersCreating a community and finding revenue streamsHow to be successful in event creation?Are you ready to learn more? Join our Slack community where some of the best...

Jonna Ekman is the Marketing Director at Storykit. Not only has she been a big Demand Gen fan for many years but with a background as a journalist she is deeply passionate about telling great stories. And stories is the backbone of any successful marketing program. In this episode we talked about: Storytelling? What is is and how to nail it?What kind of videos win on social?Facebook vs Slack when you're building a community?And many other things...Are you ready to learn more? Join our Slack...

LinkedIn Ads is one of the most important channels within a demand generation strategy. It’s the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B. In this episode we cover everything you’ll need to get success in your paid LinkedIn efforts: How to think about cold/retargeting layersHow to nail your ICP targetingHow to use average frequency for retargeting successHow to measure LinkedIn success (hint, it’s not direct conversions)Are you ready...

Ognjen Bošković is the Growth Lead at CXL. He is super passionate about Growth Marketing, Growth Loops, Product-Led Growth and everything else related to how your product/service can grow with the help of your customers. In this episode we talked about: What is the difference between Demand Generation and Growth Marketing?Can all SaaS companies work with Product-Led Growth and how do you make it work?How do you create a solid Growth Loop and what are some examples from CXL?What is the best...

Nick Bennet is the Director of Evangelism & Customer Marketing at Alyce and also the host of the Rep Your Brand podcast. If you don't know Nick, you probably haven't been on LinkedIn for a long time. He is a superstar when it comes to Social Content,  Dark Social, Field Marketing, Customer Marketing and all those goodies.  In this episode we talked about: How Nick is on track to create $1 Million in Pipeline for Alyce through Social ContentWhy it's a good thing to have your employees...

Myles Madden is the Sr. Demand Generation Manager at Observe.AI and previously Performance Marketing Manager at Refine Labs.  In this episode we focus on everything you need to know to become successful with paid social and paid search in a demand generation environment. The B2B buyer journey is changing and performance marketing need to change with it. Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on...

Sam Dunning is the Sales Director and Co-Owner at Web Choice and also host of the Business Growth Show.  Sam is currently all over the LinkedIn feed talking about how to build out your SEO efforts and how it fits with your overall demand generation strategy. In this episode we talked about: What is the difference between on- and off-page SEO?How to niche down your keywords to dominate rankingsStrategy to build backlinks (yes, they are still very important!)How can SEO fit into your overall...