Ever wondered what's really lurking behind the term "natural flavors" on your favorite snack labels? Today we're sitting down with Ashley, the founder of B.T.R Nation who is leading the way for a new food industry that rejects natural flavors. She's a shining example of a leader that puts people over profit.  After being the primary caretaker for both of her parents as they battled cancer, Ashley set out on a mission to clean up our snack options. Even in the hospital, she found low quality snacks that helped keep the patients eating but that's about all they helped with. The idea for B.T.R Nation came through her experiments to find a healthy alternative for her parents.  We're doing a deep dive into BTR Nation's ethos and the obstacles faced by a brand championing real, earth-grown ingredients in a market saturated with ultra-processed alternatives. The level of transparency in the food industry often feels as clear as mud, especially when it comes to flavoring. It reminds me a lot of the fragrance industry with their unclear, deceptive labels.  In this episode, we're chatting about:   The reluctance of flavor houses to disclose what's really in "natural flavors" Why consumers deserve a full understanding of the ingredients in their favorite snacksHow our taste buds have been hijacked by chemicals How B.T.R Nation is working to produce a high quality product at an accessible price Why is B.T.R Nation's chocolate SO good!? What's on the horizon for Ashley and B.T.R NationSHOP B.T.R. SUPERFOODSNACKS and use code WENDYKATHRYN for 15% off Follow Ashley on Instagram  If you enjoyed this weeks' episode, please: Leave a a positive review or rating wherever you listen Shop toxin free products on my Toxin Free Shopping Guide Download your free Tossing the Toxins Guide Post a screenshot and what you loved and and tag me on instagram @wendykathryn_ . Want to ask me a question to get answered on the podcast? Leave me a voice message here.