Harry Sanders is the director and founder of StudioHawk, the largest specialised SEO company in Australia. StudioHawk is renowned for delivering an honest, results driven service and Harry and his team have won several awards for their SEO work and education, it’s their bread and butter. In todays episode, Harry shares: Why Search Engine Optimisation (SEO) is important for your trade businessWhere to start with SEO: the three elements you should be focusing on, minus the fluffThe SEO tools...

Matt Jamieson is the director of Render X, a creative rendering business based on the Gold Coast of Australia. Over the past 10 years, Matt has earned expert reputation- known for delivering high-end, noteworthy finishes. He has built an impressive portfolio working with Dior, Homebodii, Sabo Skirt, Rick Shores, ABI Interiors, the Tweed Terrace House and more. Heres how he did it… CONNECT WITH MATT: Website: https://www.renderx.com.au/ Instagram: https://www.instagram.com/render.x/ WANT TO...

So you know how to write, but do you know how to write words that persuade clients to take action? To email, call, download that thing or hire you?Today I'm chatting to Amy Byrne, copywriter and director of Ambit Communications.  In this episode, Amy...

How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales?In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments.Since it’s beginning in 2013, Ledlin has experienced a sharp rise to success on the back of...

In todays show I’m excited to be chatting with Drew Mansur, co-founder of TileCloud. Since it’s launch in 2017, TileCloud has completely transformed the online tile shopping experience. Today, Drew shares:His journey to TileCloud, including experience...

In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy. We discuss:Why you shouldn't rely on social media for your businessThe best places...

In todays show I’m teaching you a marketing principle that will stop you competing on price, improve your sales pitch and convert potential clients in to paying customers.WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram:...

In todays show, I'm sharing my tips for how to prepare your business for when you close down over the holidays and how you can perform a practical marketing review that will set you up for success in the New Year.Here's what we cover:How to manage your...

Today I'm chatting to Tommy (@aussietoolguy), known for his popular tool reviews on Instagram.Tommy has grown a community of over 11,000 engaged followers and most recently has had huge success with Instagram Reels, reaching over 240,000 viewers. In...

Today I'm joined by Melissa Packham from A Brand Is Not A Logo.Melissa is a brand strategist and today she is sharing the ultimate brand formula with us! It’s a 3 step process to help you stand out in your industry, help you make better business...

In todays show I share 8 lessons I've learnt in 8 years of digital marketing. Think of this episode as a shortcut to business success and fulfilment. You will learn:How failure is a precursor to success and how to cope with feeling like a dumb-assHow to...

Wondering if websites are still relevant? Run a business (of any size) and still don't have a website?  Know your website needs some work but haven't done anything about? Tune in, this is the episode for you!In todays show, I discuss if you really need...

With so many changes to social media over the last decade, it's no surprise that contests have changed too.In this episode, I'm joined by Suki van Koeverden from Origami Globe- Australias home for competition strategies. Suki shares best practice for...

Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competitions. We...

Don't underestimate the power of your Instagram profile and bio. It’s the first thing your visitors see and consider when deciding if they should follow you or not- it's prime realestate.Today I’m sharing 7 ways you can optimise your Instagram profile,...

Wondering how to get more website visits? In today's episode I share:What you need to know BEFORE you start sending people to your website5 creative tips for generating website trafficTools that will improve your click-through rateAnd as always, I...

In this episode I chat to Max Neustifter from Maxkil Drywall, Plastering and Painting.In four years, Max has grown his YouTube channel to 62,000 subscribers. In this episode, he shares how he did it, his top tips for helping you create YouTube success...

Are testimonials a part of your marketing strategy? No? Do you feel awkward asking for them? If so, this is the episode for you! In todays show, I cover:Why testimonials are important for your trade businessMy 4 step process to getting awesome reviews...

Can't think of what to post? Suck at creating content? Think your industry is boring? In today's episode I'm interviewing Jess from The Who Photography and Design and she's going to help you create killer content for your trade businessIn this episode,...

In this episode I chat to James Dobie from Critique Building and Construction. James shares why he used Instagram to grow his business, the impact it's had on his building company, how he grew an engaged Instagram following of almost 7,000 followers and...

Today, I’m sharing my tips for choosing the perfect name for your trade business. If you’ve already got a business name, stay tuned. This episode was inspired by the many names I’ve encountered that just don’t cut...

Creating your Google My Business page is only the first step. If you really want to take your trade business to the next level, you need to make your listing stand out by using as many of the Google My Business features as...

In this episode, I teach you how to get your trade business in front of more people using Google My Business. I’m going to tell you why Google My Business is essential for your trade business, how to create your business...

Welcome to The Digital Apprenticeship podcast.In this trailer episode, I talk about the importance of Digital Marketing for your trade business and why now is the best time to start using tools like social media, website and email to grow your...