Not only does Delores Cooper of Zendesk have a pretty amazing back story, she's also doing some pretty amazing things with a small and scrappy team at Zendesk. Short form video has become an increasingly popular medium for distribution of content and Zendesk is utilizing this as part of their digital enablement strategy. In this conversation, we talk about:  Delores' entry into tech from social work & psychologyTiming of digital motions along the customer journeyDealing with variables such as industry-specific differences Team structure at Zendesk to support digital & scaled program Getting scrappy with resources and cross-functional departments to help build the programShort-form content as part of the ‘Success on Zendesk’ programUsing data to determine what content to produceDistribution model for video-based learningTaking learnings from B2C on how to interject more human language into B2BDelores' LinkedIn: https://www.linkedin.com/in/delorescooper/ DCS Connect Community: https://airtable.com/appLGhZyujOoYp8BQ/shr4ixoZmB8hBoLbM Shoutouts: Grace Maxon: https://www.linkedin.com/in/grace-lofgren-maxon-a98049156/Cooper Roe: https://www.linkedin.com/in/cooper-roe/Support the show +++++++++++++++++ Like/Subscribe/Review: If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website: For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee: This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp Thank you for all of your support! The Digital Customer Success Podcast is hosted by Alex Turkovic