Maarten & Michiel Doornenbal are not only brothers, but also co-founders of Churned! They join me this week for a fantastic conversation about the platform they've built, AI, scorecards and more!  Unfortunately, my audio/video didn't record - so you'll here me narrating the episode - but it's kind of fun to switch formats up here an there.  In the episode, we talk about: Their history as brothers and how they work together as co-founders todayHistory of Churned and what they doUsing machine learning models instead of rules-based scorecards to create health scoring and to predict customer churnPart of the role of a CSP is to highlight were data cleanliness issues existVerifying your churn risk alerts by back-testing the data against historical churned customersPersonalization based on user-personasAI is not just Gen AI. The future of AI in CS combines predictive, descriptive and generative models  to auto generate content to free up time for CSMs.What the human involvement will look like with these future AI modelsEnjoy! I know I sure did! Maarten's LinkedIn: https://www.linkedin.com/in/maartendoornenbal/ Michiel's LinkedIn: https://www.linkedin.com/in/michiel-doornenbal-98710067/ Churned: https://churned.io Resources Mentioned: The Big Exit Show Podcast: https://peak.capital/the-big-exit-show-podcast/Customer Success Snack Community: https://customersuccesssnack.com/Customer Success Connect: https://www.linkedin.com/company/cs-connect/Outliers by Malcolm Gladwell: https://amzn.to/3VN2cP7Scaling Up Podcast: https://open.spotify.com/show/394xlIBALeAPMEeq1EvJPt++++++++++++++++++ Support the Show. +++++++++++++++++ Like/Subscribe/Review: If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website: For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee: This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp Thank you for all of your support! The Digital Customer Success Podcast is hosted by Alex Turkovic