Everyone feels fear when faced with uncertainty — especially when starting a new business. But if you have the right mindset — and framework — you will find your own success. Starting a new business endeavor can be one of the most stressful events of your life. So many things to do and so many... Listen to episode

Are you in a creative rut? Well don’t worry, this episode is filled with great ideas to help you repurpose your content. We all get in a creative rut from time to time. Sometimes we are afraid of doing something new. Or maybe we have difficulty convincing others of our creative ideas. In this 32... Listen to episode

LinkedIn is rolling out a lot of new features for marketers; including video. If you are looking for creative ways to connect on LinkedIn, then this episode will inspire you. LinkedIn is one the oldest social media platforms on the web. However, it has not always been easy for marketers to create meaningful engagement through... Listen to episode

To blog or not to blog, that is the question … we’ll debate on this episode. Blogging is considered an essential tool in the content marketer’s toolbox. But is it worth the time? With so many options available for online ad buys and social media engagement, does having a blog really help you grow your... Listen to episode

Eric Enge — founder of Stone Temple Consulting — shares his insights on using content marketing to dramatically grow a service business. It takes a lot to grow a service business. You are constantly juggling client work against promoting and selling your service, all while trying to run your business. It is not easy. But... Listen to episode

An intimate interview with Rand Fishkin – Founder of Moz – on the perils and positives of being a tech entrepreneur. One of the most influential technology companies in SEO is MOZ, founded by Rand Fishkin. From the beginning of the business, he faced enormous challenges. But over the years he and the team at... Listen to episode

How you think about your business matters. And in this episode, we delve into the growth mindset you will need to succeed. Brandon Bruce, COO of Cirrus Insight (one of the fastest growing companies in America), joins the show to share his experience on growing a successful technology company. Brandon’s company has been through a... Listen to episode

Guest blogging is a great way to grow your audience, if you know the right way to do it. To all the people that blindly send us a request to guest post on our show, I have an answer for you … NO. But that cold answer comes with a lot of caveats; primarily because... Listen to episode

Podcasting is very popular, but not everyone can make money doing it — unless you know how. Obviously we are huge fans of podcasting — a technology that dates back to the beginning of the commercial web. But while podcasting has grown in popularity, not everyone can make money — let alone a living —... Listen to episode

Facebook made significant changes to the way marketers organically reach their customers. Does this mean free traffic from Facebook is over? On January 11, 2018, Facebook announced major changes to the way information is shared in user’s feeds. This announcement has caused great concerns for many online marketers that had counted on organic traffic from... Listen to episode

Scott Gerber, author of Superconnector, shares his insight on building — and maintaining — world-class membership communities. Building a shared community of interest can be an amazing way to propel your brand — if you do it the right way. Unfortunately, too many brands and online businesses do it poorly. In this episode, we discuss... Listen to episode

Annie Cushing (@annielytics) discusses how to avoid the most common mistakes with Google Analytics. At the heart of online marketing is data. And while it is important, it can often be confusing to understand and hard to act on. Lucky for you, we have a true expert in the field of Google Analytics joining the... Listen to episode

Google AMP represents a fundamental change to website development. But should you implement it? Google Accelerated Mobile Pages (AMP) is a unique method for displaying mobile content on Google. But as every expert will attest, implementing Google AMP is not easy. On this episode, we dive into the reasons for implementing AMP, along with the... Listen to episode

A smart and simple framework that will help you achieve your online goals! The start of a new year often brings with it the thoughts for the future; ensconced under numerous goals we provide for ourselves. But the key to achieving any goal, no matter how large, is following the right framework that leads you... Listen to episode

In this very special year-end show, Katy and Sean cover the big changes in online marketing for 2017 and what to look for in 2018. Online marketing continues to evolve at a fervent pace; with so many innovations and trends emerging it can be hard to know what matters. To help guide you, Katy Katz... Listen to episode

A behind the scenes discussion on how — and why — you should create a digital marketing agency. In 2017, the team behind Copyblogger.com launched a digital marketing agency … after 11 years of writing about, and teaching, content marketing to others. In this episode, we interview Brian Clark and Ed Bardwell to discuss the... Listen to episode

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing In the past, traditional PR held a unique role — usually independent of the marketing department. But now, the role of PR has evolved — forming a symbiotic relationship within the online marketing framework. But while PR has evolved,... Listen to episode

An in-depth discussion on the intersection of search, social, and the open web, and how you can prepare for the future. Search and social marketing are a cornerstone of online marketing. But as the open web changes with the growth of Google, Facebook and Amazon, how should online marketers react? In this 34 minute episode,... Listen to episode

Tony Wright from WrightIMC shares his insight and tactics for protecting your online reputation when it matters most. Reputation management is an important part of online marketing management. And with so many online avenues for people to respond to, protecting your online reputation can be difficult. But if you follow the guidelines outlined in this... Listen to episode

A power-house round table discussion with three of the most influential women in online marketing. Being successful in any industry takes a lot of hard work and luck. But sometimes, it takes a lot more. While the online marketing space has a large number of women professionals, the challenges and issues they face to succeed... Listen to episode

Many online marketers are frustrated with social media as a sales driver. But if you approach it the correct way, it can have huge impact. For many online marketers, social media is a great way to engage with customers. However, when it comes to driving tangible financial results, it can often fall short. But before... Listen to episode

Have you ever considered selling your online business? If so, then there is a lot to consider, and this episode gives you the details you will need to know. At some point, every online entrepreneur has flirted with the idea of selling their web-based business. But selling a business can be a real challenge, especially... Listen to episode

Struggling with how to sell the benefits of your online products? Then this episode will help. In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy. In this 15 minute... Listen to episode

Thinking about using chatbots for your online business? Then you will want to listen to this episode. Chatbots are growing in popularity – providing an entirely new and cost effective way to automate communications with customers and prospects alike. But like any new innovation, they have their limitations. But for the smart online marketer, chatbots... Listen to episode