Episodes
Bryan Clayton is a serial entrepreneur with multiple exits. He is currently co-founder of GreenPal, a web and mobile app that instantly connects homeowners with lawn mowing & maintenance service professionals. In this episode of the Digital Marketing Podcast, we discuss various aspects of GreenPal's business and how Bryan + team has grown it to $20 Million ARR via SEO, Content Marketing and Video.
Published 09/27/20
This podcast episode brings to the forefront a small-town boy MN Hemant Mahto from Bokaro, Ranchi, Jharkhand who has grown his YouTube channel from 0 - 198k subscribers in under a year. We talk about YouTube growth, personal branding and Hemant's content creation philosophy. The podcast is in Hindi with intermittent English translation.
Published 09/14/20
Xenia is the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and United Nations. Xenia was recognized on Forbes 30U30, spoke at Cannes Lions, and also published a book – The Manifesto on Content Marketing Teams. In this episode of the Digital Marketing Podcast, we talk about how marketing teams can rise to the current challenges and reinvent collaboration.
Published 09/01/20
Katija Vlatkovich is Managing Director at Misfit.digital, an agency focusing on the areas of digital marketing strategy & advertising for retail/hospitality brands.  Due to Covid-19, she has been sharing her knowledge with business owners helping them to change their business strategy during this time of chaos, by providing free advice and training. She has leveraged her global network of digital marketing and eCommerce experts to provide value to business owners who need some assistance.
Published 08/25/20
Rohan Chaubey is the international bestselling author of the award-winning book “The Growth Hacking Book”. Audiense ranks Rohan as India’s most-followed Growth Hacker. He co-founded International Growth Hacking Day on July 13th, 2019. He also had the honor of being listed as one of the 30 change-makers in India for the year 2018. In this episode of the Digital Marketing podcast, we spoke extensively about Rohan's mantra of growth hacking.
Published 08/20/20
Avi Arya is a father of two girls and 6 dogs, a street car racer turned hotelier turned Social Media Influencer. He is named among the top 25 influencers by Influencive, ranked as one of the top 100 digital icons of the region by Impact Magazine and credited to create 100 million dollar revenues for his clients. In this podcast interview with Avi, we discuss how Video can be used as a powerful tool to build a personal brand and market your business.
Published 08/18/20
In this podcast episode, we had a candid conversation on: *Graham's Podcasting journey *How podcasting has evolved *How Graham landed a podcast interview with Tony Fernandes, CEO of Air Asia. *Graham's story of starting a B2B podcasting agency *Why today's leaders need to start a podcast -  Graham's favorite podcasts *Graham's life look like and his idea of work-life balance. *Graham's singular goal / mission in life - *Graham's outlook on the podcasting industry in Asia
Published 08/06/20
Search Click Grow is a marketing agency that builds business growth systems to rapidly 2-4x your sales using proven digital strategies. Micha McLain has deep expertise in building funnels for his clients and has been in business for more than 16 years. Listen to this podcast and get - Actionable tips for building funnels - Tools used to build funnels - Most profitable funnel that Micha has built - Importance of buyer persona and audience definition
Published 07/28/20
As the owner of Local SEO Search since 2013, John Vuong's mission is to equip local business owners with the right products (websites), services (SEO) and knowledge to grow and expand to position these business owners as the industry thought leaders by being honest, transparent and having a strong will to succeed in business. Join my podcast with John as we have a free-wheeling discussion on Local SEO, life outside business and more.
Published 07/21/20
I have been running Facebook Ads since 2014 for over a 100 clients now. Here are some tips that I have to get good amount of ROI from Facebook / Instagram Ads: 1. Full-form copy 2. Thumb-stopping visuals 3. Lead capture forms 4. Remarket to website visitors 5. A good compelling one-time offer
Published 07/01/20
Here are 10 tactics you can use to grow your email list 1. Lead quizzes 2. Chat bot 3. Newsletter 4. Free courses 5. eBooks 6. Community / Forum 7. Webinar 8. Incentivized Survey's 9. Giveaways 10. Refer a friend
Published 06/17/20
Want to get your post to trend on LinkedIn? Want to get people to react and engage with your content? Listen to the podcast and know how to go viral on LinkedIn.
Published 06/08/20
How can you optimize your LinkedIn profile to be easily discovered by your target audience?
Published 06/08/20
In this episode of the Digital Marketing podcast, we talk about Sales funnels and why its important that you have an optimized one. We talk about the different types of sales funnels and the components of a typical sales funnel including channels, pre-sales pages, sales pages, check out and email automation workflows.
Published 11/24/19
Published 11/24/19
When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. This can help boost brand reputation and make recruitment easier.
Published 09/25/19
A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media, typically 1000 to 10,000 followers, to promote products with authentic, visual posts instead of sponsored ads.
Published 09/25/19
Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. We all know that topical trends and events or moments that attract public attention result in countless conversations and innumerable interactions. Moment marketing is creating campaigns that embrace the moment and cater to current events - you’re far more likely to reach your target audience.
Published 09/24/19
The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketers, we have been using some apps that have improved our productivity and helped us make better use of limited time. Here is a list of the Top 10 mobile apps that I use to boost productivity : 1. Asana and Slack 2. Feedly 3. Keep 4. WhatsApp 5. IFTT 6. Dropbox 7. Google Drive 8. WPS Office 9. Google Analytics 10. GoToMeeting / Zoom / Meet
Published 09/13/19
From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments as a digital marketing consultant.  He is a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others. Shane runs a very popular marketing podcast that goes by the name "Marketing Madness Podcast" - iTunes just recognized our podcast as “New &...
Published 09/12/19
Clients are the lifeline of an advertising industry. No clients, no business, no revenue, no agency. This is a universal truth. And if you are a client servicing person, you know it more than I do. For those who have opted to service clients (and be the face of your agency), it’s time to understand and learn the rules of engagement. If you follow these three golden rules, you will have a happy client, a happy boss and a happy pay check ;)
Published 09/12/19
With the world economy in a recessionary state, brand managers and chief marketing officers are forced to deal with reduced marketing budgets. Consumer decision making process has undergone a transformation, leading to an increased focus on owned and earned media. How to move from paid to owned & earned media? Tune in to the podcast to make the switch!
Published 09/11/19
This is what we have in every pitch deck: 1. Executive Summary - High level numbers for spends, returns, RoI, leads, CPL, reach. 2. Roadmap- Clearly define business goals and KPIs to measure the goals 3. Details - Think as if you have the client signed up and give complete details 4. Competitive landscape - Understanding of the competitors strategy, gaps, and overall industry 5. Non-negotiable - What you need from the client 6. Case studies - Show how you have done it 7. Costs, Team, Next...
Published 09/10/19
Markets are moving online. Largest categories of online retail globally include apparel, consumer electronics and computer hardware. The fastest-growing categories include grocery, beauty & cosmetics, home appliances, and furniture. Online retail in India was $15 billion in 2016 and estimated to be  $200 billion in 2026 What are the 3 keys to eCommerce success? Lets find out!
Published 09/04/19
Google Ads extensions allow you to change, add, or alter Ads . Along with click-thru rate, landing page speed & relevance of ad copy, usage of Ad extensions is considered as one of the factors in determining the quality score for each keyword you use in your Google Ad campaign. Google Ad extensions will help you improve your click-through rate, lower your cost per click, and increase your ROI.
Published 09/04/19