We are back with another tools and trends episode and this time focusing on the latest AI tools transforming how marketers work and engage with their audiences. We explore Google's key Gemini updates, including enhanced image generation capabilities and the introduction of 'gems', as well as the evolution of search with ChatGPT's new SearchGPT prototype. We also dive into Midjourney, Leonardo.ai, and the overall rise of AI productivity tools. A must-listen if wanted to stay up to date with...

In this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorities and focus on helping others manage their time effectively. She also shares with us practical...

Struggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you’re creating content for a blog, YouTube, or social media, the title is your first, and sometimes only, chance to capture your audience’s interest.  On this episode of the Digital Marketing Podcast, we share insights on why the right title can make all the difference in content performance, including how to optimise them for better click-through rates and why understanding your target...

With Google’s recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make or break your SEO strategy. From building a strong author profile to leveraging personal branding,...

Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers...

Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial ‘what’s in it for me?’, to how to leverage email as a social channel, make them more conversational and use them to foster two-way communication with your customers. For...

It has been a while since we have given a performance marketing update so that’s exactly what we’re doing, as well as bringing you the latest trends and ad formats across multiple platforms. We also delve into the role of AI in optimising ad delivery and creative generation across the major platforms. We bring you some internal news and updates as well, including our ‘Persuade Your Boss’ letter template, which you can find down below… -- Show notes:   Have any feedback on the show? , tell us...

If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer,...

Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them....

Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights...

Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital marketing, including how she transitioned from her previous career, the skills and knowledge that...

If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage?  A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help make it a success. Join us for this episode of the Digital Marketing Podcast where we discuss the pros and cons of different types of...

Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and what skills you really need to learn in order to boost your digital marketing efforts. Tune in...

We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show...

It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that are designed to expand the potential use cases and really enhance the human-computer interaction. Listen in to find out more! We also share some of the favourite reviews that we've received recently that have made us laugh and smile. Do you agree with the Top Gear reference?...

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural...

Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a huge impact on our daily lives and those around us! Tune in to today's episode for an...

The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show...

In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something...

It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our best prompting tips and techniques! -- Show notes:   Have any feedback on the show? , tell us what...

The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influencers, the rewards and the risks, and potential profit and costs takes time to grasp. Join us for...

There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show notes: https://targetinternet.com/resources/the-best-ai-tools-for-digital-marketing Have any...

Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we...

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are joined by the talented team behind the Target Internet rebrand and leading-London agency Wildish...