Search Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails. In this episode, Ciaran is joined by local SEO expert Claire Carlile from Brightlocal, a SEO platform full of local marketing tools to help you you rank higher, grow your reputation and build citations. Claire has been working with local businesses for over 20 years and today, she helps guide us through the different techniques for mastering the local search results. Show notes - If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please