We all know that the key to marketing is getting people to know, like, and trust us, but how do we actually pull that off in an authentic way? On today’s episode, host Mark de Grasse sits down with Jay Vics, founder of https://www.jvimobile.com/ (JVI Mobile Marketing) and certified partner with DigitalMarketer, to talk about best methodologies for prospecting. Jay has developed this really cool method where he provides value-in-advance content via a 20-minute livestreamed interview, then gives the potential client the video footage as a free gift. It gets the conversation started; it introduces more circles of people to Jay’s work; and it leads to clients signing up for his full offering of marketing services. It’s a fresh and exciting idea—and a total win for both parties. Listen in as Jay shares some innovative strategies for taking people through a customer value journey from start to finish. IN THIS EPISODE YOU’LL LEARN: The 2 best tools for prospecting (outside of social media) Tips for sending out a cold email drip sequence that people will actually open Why Jay doesn’t take on clients until they go through a half-day strategy boot camp Why you need to start using a Before and After Grid with your clients LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.jvimobile.com/ (jvimobile.com) https://guests.advertisinggreensboro.com/ (Fill out an onboarding form to be part of Meet the Experts). https://www.digitalmarketer.com/videos/building-your-marketing-message/ (Jay’s YouTube video on the DM blog) https://www.seamless.ai/ (Seamless.AI) https://connect365.io/ (Connect 365) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com/ (Perpetual Traffic) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)