The key to becoming successful and famous is catching a cultural wave just as it’s getting started, riding it hard, then jumping to the next one. Easy, right? On today’s episode, host Mandy McEwen sits down with her friend https://microfamous.substack.com/?utm_source=%2Fsearch%2Fmicro%2520famousandutm_medium=reader2 (Matt Johnson)—agency owner, podcaster, and author—to chat about surfing the waves of culture and technology. First up, they discuss Joe Rogan’s long stream of good luck (?) catching wave after cultural wave from stand-up comedy to sit-coms to reality TV to UFC to podcasting. If you’re someone who’s hoping to make a living—or become famous—on social media, you need to be aware of which waves are on their way out, and which ones you should be catching and riding next. It’s not as simple as jumping on that next wave though. Matt says you’ve got to take your talents, your personality, and your interests into careful consideration too. Listen in to hear more about the next big thing in social media and how you can get in on it. IN THIS EPISODE YOU’LL LEARN: Which 2 social media platforms Matt thinks are up and coming Why (and how) to brand yourself as THE expert at one specific thing How to find the alignment of what you’re good at and the next big wave Which social media platforms are worth investing in long-term LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://microfamous.substack.com/?utm_source=%2Fsearch%2Fmicro%2520famousandutm_medium=reader2 (MicroFamous on Substack) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) Mentioned in this episode: Download Free DigitalMarketer Ebooks! Useful digital marketing ebooks, worksheets, swipe files, and guides! https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)