You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation.  There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever. Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads.  Key Takeaways: 00:53 Pros and Cons of referrals for your business  03:58 Bulletproof your business with lead generation systems 07:17 Preparing your business for cold traffic (You have to make) 15:20 Acquiring emails through email scraping, and is it spam? 16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps) 31:51 Launching a Mastermind: A new approach to business scaling Connect with Alexander Cassata: LinkedIn: https://www.linkedin.com/in/ajcassata/  Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert