Taking on a rebrand of a company and product that has millions of users is a really bold move. In this episode of The Drag & Drop Show, Barbra Gago, former Miro CMO and current founder and CEO of Pando, takes us through the process of how RealtimeBoard, a company with over 3 million users, became Miro in just under four months, and how the lessons she’s learned have impacted her experience of founding a new company. The Drag & Drop Show is a podcast series by Creatopy.com (formerly...

Humanizing your brand is one of the most effective ways of differentiating your company and product from your competitors. And yet too many tech companies are still struggling to balance high functionality with being intuitive and approachable. In this episode of The Drag & Drop Show, Emily Hsiao, Brand Design Manager at Auth0, talks about how the company’s 2021 brand update made it more human and approachable, why your team members are your best ambassadors, and why it’s important to...

Branding, as an element of trust, is critical in cybersecurity - it teaches consumers to first recognize unauthorized sources and then protect themselves from them. In this episode of The Drag & Drop Show, we are joined by Ionuț Băibărac, Manager of Brand Design and Production at Bitdefender. We discuss how to draw from your local roots while creating a global image and why spending two years to align assets across the company is not that long. The Drag & Drop Show is a podcast...

If today’s data-driven world has taught us one thing, it’s this: trusting your intuition has never been more important. In branding, tapping into your intuitive intelligence means taking control of the narrative, making your own decisions, and taking responsibility for them. In this episode of The Drag & Drop Show, we unpack how and why CopyTesting evolved into Wynter.io so early in its development. Moreover, we’ll cover how customer development plays a fundamental role in a rebranding...

In this episode of The Drag & Drop Show, James Thomson, Senior Art Director at Unbounce, joins us in taking a look at the company’s critical rebranding decisions. Discover why it’s not uncommon to get cold feet in the final stages of a brand update, see how company culture and rebranding support and strengthen one another, and find out how Unbounce used an internal launch to empower the team to roll it out to the public with a deep commitment to it. Let’s dive in! The Drag & Drop...

In this episode of The Drag & Drop Show, we’re exploring how Alex Antolino and the Typeform team approached their "people first" rebranding process, balancing the rational and emotional, through data collection and conversation. In 2019, 7 years after launch, Typeform underwent its own rebrand, under the guidance of Alex, Creative Director at Typeform. Let's take a look at which stage unlocks the path to brand alignment, discuss the importance of allowing yourself to change your mind,...

Welcome back to The Drag & Drop Show! We're excited to launch our third podcast season with a special episode, featuring the founder and CEO of Creatopy, Gabriel Ciordaș, and Ciprian Robu, Senior Designer at Brandient.  Bannersnack was founded almost 13 years ago. Over the years, the online banner maker outgrew its name and capabilities. Therefore starting fresh was the only option. Creatopy was born not only to elevate the company's presence in the industry but also to reflect the...

In the third season of The Drag & Drop Show, our host, Andra Zaharia, walk you through some of the most challenging rebrands in the SaaS industry. Why? Because we just went through a rebranding process ourselves.  Find out how rebranding transforms an organization, what makes the process successful, and why companies choose to rebrand.  The first episode goes live on Wednesday, March 24. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

“Empathy is the most trendy thing right now because all of a sudden it makes sense to people."   Britney Muller - my guest today - believes empathy is rooted in awareness and our human need for connection.   We can see it everywhere these days, from ads to campaigns to every other email in our inbox.  Then there are the surprising ways in which empathy manifests in areas such as SEO and data science.   Britney Muller, Senior SEO Scientist at Moz, shows us where data-driven actions meet...

Whether we realize it or not, empathy plays a huge role in all of our lives and experiences,  especially when it comes to creative work. It shapes our perception and our approach to work, relationships, and expectations. It makes the difference between seeing the online world as a global market, where there’s room for everyone, and acting out of scarcity. In this episode of Drag & Drop, Hillary Weiss openly shares her guiding principles that shape everything she does. Listen to the...

Empathy gives each of us the ability to create a more peaceful and kinder world, even on the worst of days - especially in the worst of days. That’s why today we’re going back to innocence! Lucky for us, there are illustrators like Lisa Glanz in our community, who show us it’s possible to reconnect with that part of us on a daily basis. In this episode of the Drag & Drop show, Lisa opens a door into a fairytale kingdom that overflows with innocence and tenderness. She shows us how...

"My naturally empathetic state really allows me to work towards something greater than myself in trying to help others identify these things for themselves." Meg Lewis is a designer making the world a happier place through books, talks, writing, podcasts, workshops, and videos. Her signature mix of performance art, design, and comedy creates experiences that help both people and brands shine in their unique way. In today’s episode, Meg shares key ideas on empathy that loosen up the brain...

Through challenging times, empathy helps us see the bigger picture and build healthier lives and careers for the long term. Brittany Berger takes us on an honest, down to earth exploration of non-intuitive ideas and tactics that helps us move from a sprint mentality to a marathon mindset, all while making self-care an important part of our daily lives. Her practical, non-nonsense approach to productivity is based on personal struggles and realizations that people instantly click with....

Being an empath in the business world can be challenging sometimes, but it also has its perks. Learning how to control and manage our emotions when dealing with clients or employees requires a deep understanding of why and where our feelings come from. We continue the series of conversations about empathy with another wonderful guest, Tiffany Da Silva, a highly accomplished digital marketer and entrepreneur. Today’s episode is filled with wisdom nuggets such as ways to avoid burnout and...

Empathy unlocks creativity, self-expression, and is fundamental for rewarding relationships. But how does that apply to the world of business, where emotions have only recently become part of the conversation? In this episode, we explore the various nuances of empathy with Kaleigh Moore, who researches and writes blog content for eCommerce platforms and the SaaS tools that integrate with them, while also supporting other freelancers on their path to building their companies.  Borrow her...

This second season, we're on a journey to discover another key aspect of creativity: empathy. Join us for a series of conversations with leading women around the world about how practicing empathy transforms how we do business and live our lives. If you’re a contributor, a leader, an impatient listener, a seeker of honest stories behind what we call achievement, then join us! Start here. Press play. We’re in this together!

This week we have an episode with Cody Stocker, a junior digital designer working for R&R Partners, a full-service, independent brand innovation agency. The company has a vast array of clients (such as Boeing, SeaWorld, and NHL) and has just successfully launched the new rebrand campaign for the city of Las Vegas. If you’re curious to find out what it’s like to work for SeaWorld, or how to conduct efficient meetings that benefit the entire team, then stay tuned for our insightful...

This episode, we have an insightful conversation with Joe Savitch, who is the Director of Marketing at Altos, a full-service digital agency. In an industry where change happens by the second, Joe shares his experience about what it’s like to work for an agency where the main concern is to make the clients’ businesses thrive. Stay tuned for an insightful conversation about content marketing, tools to use in a digital agency and useful feedback from your...

Our guest, Janelle Powell, is the Director of Marketing at Jadeo, Canada’s leading cannabis social network for people who are interested in getting quality information on products, socializing and actually growing the plant. Hit play or keep on scrolling to discover Janelle’s perspective on how to create a social platform for a community that has, until a while ago, been mostly in the shadows. Now, let’s drag and drop some ideas from this...

Standing out in today's oversaturated digital environment is a challenge all marketers face. Hit play to hear how Michael Norris, the CMO of the Youtech, managed to cut through the digital noise by creating quality content.

In this episode, we talk with Jeremie Moritz from Absolut Elyx. Brand and Digital Director, Jeremie is responsible for the development and execution of the premium brand's integrated marketing plans. Our host, John Biggs, takes Jeremie to a very interesting discussion starting from how to tell a story as a brand to how to know what's working best in marketing. But, that's not all. Jeremy also speaks about what's important for a marketing campaign's success and, at the end of the day, how...

Design and art are two concepts that have been used together for so long that separating them is an often-overlooked affair.  While many designers adhere to the: “beauty sells” policy and center all their efforts, there’s still a question that stands above all others in the advertising world: “What sells better, art or design?”. Without further ado, hit play or keep scrolling to get Juulie’s perspective on design and why it is essential in business, but most importantly, why it is not the...

Don Twine is a Senior Digital Graphic Designer at Sinclair Broadcast Group, a leading media company and provider of local sports and news. Founded in 1986, the company boasts around 191 television stations, in 89 US markets, producing and delivering content via multiple platforms, including the digital environment. Don has more than 20 years of experience working in the design industry, so it's safe to say that he has seen many trends come and go. In this episode, we wanted to pick his...

Here’s the Drag & Drop, a new podcast by Bannersnack.  The Drag & Drop Show aims to inspire both creatives and critical thinkers working in various industries to make the right moves and achieve their goals. Every other Wednesday, we’ll be putting out a new podcast episode featuring real stories, from real people that have one thing in common: they are all on top of their game. From art, design, and creativity to tested and tried strategies, business advice, and actionable ideas,...