All good things must come to an end...   Well, at least for now.   It's been quite the ride, Dreamers. I'm so grateful that you've all chosen to come along with me on my podcast journey. I'm so grateful for those of you who have been loyal listeners week after week, and for everyone who's reached out with kind words or left a review or shared on their Instagram. And don't worry—after every ending comes a new beginning, and today I'm going to talk about what's coming next for Dreampro,...

What you DO have: the desire, the expertise, and the drive.   What you DON'T have: the time, the knowledge, or any idea where to start.   ...Or do you?   In this episode of The Dreamer's Lounge, join me and my guest, Profits + Prosecco podcast host Katie Ferro, to hear the story of how she made the leap from corporate life to building her thriving bookkeeping business to becoming a two-time course creator! Come along as we discuss building a business that honors the way you do life, how...

Are you sitting on a course-creation goldmine?! If you have ever wanted to branch out in terms of your business pursuits, but have let fear and doubt hold you back, not only are you stifling your own creative process, you’re failing to help people to your fullest potential, and literally sitting on what could be a consistent stream of passive income. As exhilarating as course creation can be, it’s also a daunting process to take all your ideas - and entire process, really- and boil it down...

Today’s post is all about the way I see the evolution of online education playing out. In the wake of all the economic upheaval, everything feels a tad unsteady including all the changes in the education sphere…if people are all about tightening their belts these days, does that spell doom for you and your course? What changes do you need to make in order to land feet first into this new world of post pandemic, online education? Well, lucky for you, in the latest episode of The Dreamer’s...

Do you want a transparent look BTS of my launch happening right now? Then you are in the right place my friend because, in this episode, I am spilling the tea on our launch for The Course Alchemist. TCA was created back in early 2020 and has continued to support our students in creating high-quality courses for their business.  Get an inside look at launching a course to gain helpful insight for your next course and launch now.  If you have enjoyed this episode of the podcast, take a...

No matter how you slice it, innovation is a vital component of growing your business and keeping it relevant. If it’s not done carefully, however, you stand the chance of going off the rails or making your established business unrecognizable. That’s why it’s important to remember why you started, and even more important to remember where you want to go. In this episode I’ll talk more about: Innovation, and why we need it How true innovation should enhance your course Questions to ask when...

So, do I think beta programs are dying? Yes and no. I think you have to take the context and economic climate into account when deciding the best course of action for your unique program. Do you have a following that would be understanding of any mild hiccups, and help inform your process? Times are tough these days, so there might be fewer of these “need to be first” seekers, and more and more customers demanding value with every dollar they hesitantly spend. In this episode we’ll talk more...

One of the most common questions I get is, how do I create multiple streams of income if I’m already pulled in so many different directions? If you are a small business owner, chances are one of your main goals is to try and reach as many ideal clients as you can. This is no small task, especially if you are chronically busy ( if you own your own business, you probably are). That’s why in this episode of the podcast I’ll get into: How courses are the bread and butter of multiple income...

When people ask me for tips on making their businesses better or more profitable, they’re often surprised when I tell them to focus on their workplace culture and make any changes needed to ensure a more respectful and flexible workplace. But here’s the thing- and it’s actually very simple- if your employees feel heard, valued, proud of the work you’re doing, and don’t dread going into work, they’ll be more productive. That’s why in this episode we’ll talk more about: Simple ways to make...

We hear it all the time- hustle, grind, mom boss. We’re bombarded with messages that if we’re not working ourselves practically to death then we’re not working hard enough and we’re not going to be successful.  If you fall into this line of thinking, it starts to feel like doing anything for yourself is selfish and lazy. But when you really think about it, the bottom line or profit margin isn’t going to keep you company in a hospital bed, which is where you’ll end up if you don’t start taking...

Did you know I work with my husband? World, meet Jason, my former tree-trimmer/ optimization coach turned valuable member of the Dreampro team. Now some of you may be asking…how does that work exactly? Yes, I work and live with my husband…AND I still love him at the end of the day. We’re going to cover a lot of ground today and one of those topics is HOW the above is and stays true. We’ll cover: Jason’s perspectives on our business The importance of communication in business and...

For those of us who create, and especially for those of us who create through writing, there is probably no word more frightening than the P-word. Plagiarism.  No thank you.  As someone who helps curate courses for various small businesses, I have to be adaptable to all sorts of industries, some of which aren’t my area of expertise. While I’m never completing a course purely from scratch, I still have to build it with a working knowledge of the various topics. Enter, research, and the...

If we’re not creating with our clients from a place of intentionality, then we need to reevaluate our strategy; content for content’s sake serves no one, and I’m not here to waste anyone’s time, especially my own. This means you can’t be afraid, to be honest with your clients, and you have to operate from a place of bravery and steadfast knowledge. In the latest episode of The Dreamer’s Lounge Podcast, I talk more about: Delivering what clients need versus what they want My own experiences...

This episode is being shared from our Done-for-You Instagram Live Series, which is an incredible opportunity for you to learn more about our brand, our mission, our process, and of course, our services to help you… Make an informed decision about working with us Understand how this can change your business AND your clients' lives for the better See what it is like to work with an Instructional Design Dream Team (& why we're different 😉) Hang out with us (because we're a good time) For...

This episode is being shared from our Done-for-You Instagram Live Series, which is an incredible opportunity for you to learn more about our brand, our mission, our process, and of course, our services to help you… Make an informed decision about working with us Understand how this can change your business AND your clients' lives for the better See what it is like to work with an Instructional Design Dream Team (& why we're different 😉) Hang out with us (because we're a good time) For...

As a business owner, I’m constantly learning, growing, and evolving. I’ve been sitting on some feelings and thoughts for a while that I’ve been wanting to share about entrepreneurship. In this episode, I take some time to do just that. There are so many things I’ve learned through the different seasons of business ownership that have taught me lessons that will stay with me forever. I shared those here, really diving into some important learnings that have acted as guiding lights for me as I...

Another week on the pod, another amazing guest! Natalie Dobkins is a professional dog trainer who is also helping fellow dog trainers build their businesses. I have a special relationship with Natalie because she trained my two dogs - and did an amazing job with it.  Natalie had a lot to say about her unique business journey. Due to some extenuating circumstances, Natalie has had to start from scratch in her business. While this has been difficult, she has risen to the challenge and has let...

It’s always so fun to have a knowledgeable guest on the pod! In this week’s episode, I’m joined by Erin Andersen. Erin is a LinkedIn marketing strategist for small business owners based in New York City. She’s a coach and soon to be podcast host and a speaker that works with global clients. She does hiring for companies and, in short, is a business extraordinaire and is SO good at what she does. With that being said, she has so much knowledge to share on the episode and can really clue you...

Many people tend to get really hung up on the technology piece of course creation, but you don’t have to! The truth is, this part of the process doesn’t have to be overwhelming and scary. To help you zero in on what you ACTUALLY need to get started, I recorded an episode about some of my favorite tools, software, and platforms. Here’s what I talk about in this episode: The Technology Basics - Must-Have Items Additional Tech Tools & Software - Nice to Haves  These are just my...

The topic of paid content versus what should be free can be a tough line to straddle for some. I definitely have some thoughts on the topic, which is why I decided to dive into it on this episode. While I understand thinking that you want to put everything behind a paywall, I also think there are some specific reasons to provide your audience with free content, too. As you navigate these waters, it’s REALLY important to examine what you’re offering as part of your paid content to ensure...

I’m sure that you’ve heard of Peloton - I mean, who hasn’t?! But, in this week’s episode, I’m talking about my own experience with the company. My FOMO finally overtook and pushed me to get my own bike. Let me tell you - it’s been a great experience so far, and I’ve learned A LOT! I want to share that knowledge with you here. This company has a cult-like following for a reason. I love tapping into the community they built not only as a part of getting fit but also to discover just how...

Sometimes it can be super overwhelming to decide what types of strategies are right for the programs you’re developing! If you’ve ever felt that way - particularly around pilot and beta programs - then this is the episode for you! I have my own set of thoughts on pilot programs and beta tests, and I’m sharing them in this episode. These strategies can be great, but they are also only right in very specific instances. I want you to make sure you have a clear understanding of that for your own...

A sense of belonging is the usual cornerstone of anything my team and I create for any business, big or small. Building that for a company that’s nationally recognized and huge is no small task.  That’s why doing this very thing for Lowes was one of the hardest, best things I’ve ever done in terms of my career. We were able to bridge the gap between departments in unique and groundbreaking ways. In this episode of the pod I talk about how our process: Was the first to utilize virtual...

Welcome to the Dreamer’s Lounge Podcast!  Get ready, because today I’m throwing a lot at you. 18 (yeah you read that right) tips to help you in your course creating journey. The name of the game today is inspiration, and even if you only take away one or two new tips, those will still go a long way in helping you instruct with more fun and energy. In this episode, we’ll go more into: Ways to make sure your audience stays engaged  Tips to make sure you stay enthused and avoid burnout ...