IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side.Need help picking the right one for you?In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4.==============================================================Bookmarks:00:00 - Intro00:17 - What You Want from Your Analytics Platform00:36 - The End of Universal Analytics01:08 - Differences in Data Collection02:00 - GA4: Event-Based Tracking02:19 - Reporting: How Your Data Shows Up, and What You Can Do With it03:27 - The Learning Curve04:13 - Adobe Analytics: Page-View Approach to Tracking05:12 - Segmentation Support06:16 - Attribution07:18 - Pricing Difference08:22 - Adobe Analytics Integration in Other Adobe Tools   ============================================================== Other eCommerce Resources: SEMRush Tutorial for SEONew Generative AI Tool, Adobe FireflySEO Tips for eCommerce Stores - Top 10, That No One Talks About!Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor AnalysisHow ChatGPT Changed SEO ForevereCommerce Trends in 2023Designing a High Converting eCommerce Store with an AgencyWhat's New in Adobe Commerce 2.4?Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & CostProven Metrics for Your eCommerce Success Using AOV & CROThe Rise & Fall of PelotonShopify Plus VS. Adobe Commerce   ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================