IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   The B2B ecommerce landscape is changing rapidly.In this episode, Joe takes us over what companies are doing to take advantage of this, and the top platforms to consider for your B2B ecommerce store.==============================================================Bookmarks:00:00 - B2B Ecommerce Platforms00:32 - Top Concerns for B2B Companies Going Online00:56 - Why You Definitely Need to Go Online02:47 - B2B...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   The B2B landscape is definitely changing, and the numbers show that an online presence is no longer optional if you want to stay on top of your game.In this episode, Joe takes us over the most recent studies on B2B ecommerce, its continued growth, and the trending approaches to make the most of your ecommerce online store.==============================================================Bookmarks:00:00 - B2B...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   If you're someone who's heard of the term Progressive Web Apps (PWA) and want to know how it might affect your business, but you don't necessarily need a full techie breakdown, then this is the video for you.Let's take a look at how PWA came about, and some of the companies that have been successfully using the technology to increase revenue through a lot of really interesting use...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Wondering why name brand companies choose Adobe Commerce as their eCommerce platform?Look no further than Helly Hansen!In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience. ==============================================================Bookmarks:00:00 - Adobe Commerce for eCommerce...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Wondering why name brand companies choose Adobe Commerce as their eCommerce platform?Look no further than Wilson!In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience..==============================================================Bookmarks:00:00 - Adobe Commerce for B2B Companies01:11 -...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   In this episode we go over some of the key features of B2B ecommerce, and why, if you haven't already, you should definitely get your B2B store online!==============================================================Bookmarks:00:00 - What is B2B Commerce?01:06 - B2B Companies Going Online01:46 - The Benefits of Launching Your B2B eCommerce Store02:49 - Customizations and Features that Help B2B Online...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   B2B marketing companies need to understand what strategies make the most sense online for their companies.Far too many make the mistake of trying to reach their ambitious marketing goals by following the same paths their B2C counterparts take.In this episode, the team covers what works best for B2B companies looking to attract customers in...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Keywords that get tons of traffic but don't have a lot of competition are the Holy Grail of SEO.Find one of these and you could draw thousands of visitors to your site overnight.Sound too good to be true? Well, it is...kind of.In this episode, John shows you the only real way to find low-competition, high-traffic keywords. But don't worry, it's still pretty...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Considering Adobe Analytics for your eCommerce store?In this episode, we talk about how it's priced, so you can better estimate the cost (and savings) of adding it to your tools.==============================================================Bookmarks:00:00 - Cost of Adobe Analytics00:27 - Starting Prices01:10 - Top Reasons to Use Adobe Analytics: Why the Price Tag is Worth It02:39 - Adobe Sensei -...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Are Adobe Analytics's features perfect for your business?We dive into the top 10 reasons this analytics platform is one of the most powerful options on the market.But is it good enough to replace Google Analytics?==============================================================Bookmarks:00:00 - Top 10 Features of Adobe Analytics00:27 - 1. Real-Time Data Processing01:31 - 2. Ease of Sharing Reports and Data...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side.Need help picking the right one for you?In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4.==============================================================Bookmarks:00:00 - Intro00:17 - What You Want from Your Analytics Platform00:36 - The End of...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Going into 2023, it is getting more and more important to level up your SEO game, as it gets increasingly difficult to get a high-ranking spot in Google and other search engines.In this episode, John takes us through the top SEO priorities to consider in 2023, while explaining the reasons behind them.==============================================================Bookmarks:00:00 - Intro00:31 - 1. Organic...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Adobe Firefly, the new generative AI tool is definitely about to become the ultimate game changer for eCommerce companies.Here's how you can make use of these new features to improve your eCommerce presence!==============================================================Bookmarks:00:00 - Video Starts01:00 - Firefly as a Creative Tool01:26 - Product Photography03:20 - Product...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   SEMRush is one the top SEO platforms to track and measure key metrics of your site's traffic.In this episode, John takes us through the main numbers we need to account for, and how we can learn from our competitors' strategies to our benefit.   ============================================================== Other eCommerce Resources:   SEO Tips for eCommerce Stores - Top 10, That No One Talks About!Ahrefs...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Getting to know your way around SEO?Or have you seen the same list of tips shared in every other video?Here's our list of top underrated tips to optimize your SEO strategy right away!   Check out the blog post here: https://www.iwdagency.com/blogs/news/how-to-use-ahrefs   ============================================================== BOOKMARKS: 00:00 - Top eCommerce SEO Tips01:11 - 1. When to Leave Your...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Ahrefs is one the top SEO platforms to track and measure key metrics of your site's traffic.In this episode, John takes us through the main numbers we need to account for, and how we can learn from our competitors' strategies to our benefit.   Check out the blog post here:...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Adobe's new generative AI tool is here!Here's all you need to know about the new features from Adobe Firefly; and how you can use it to optimize your creative workflows.   ============================================================== BOOKMARKS: 00:00 - Sign up for Adobe Firefly00:48 - Text to Prompt01:08 - Content Authenticity Check01:21 - Amazing UI Styles Built-In01:46 - Astounding Video Edits01:57 -...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   ChatGPT is a cutting-edge technology that has taken the world by storm.In this episode, we explore how it can revolutionize the way businesses operate in the ecommerce space, and the limitations you'll need to keep in mind when using it.Join us as we dive into ecommerce applications of ChatGPT, while our resident SEO wizard, John, proves he's still...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Going into 2023, there are several trends in ecommerce to watch out for.Check out our top recommended solutions, that are bound to improve your customers' shopping experiences, and drive engagement with your brand.   ==============================================================   BOOKMARKS:00:00 - eCommerce Trends00:24 - BOPIS (Buy Online Pick-up In-Store)01:12 - AI and Machine Learning in eCommerce:...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Wondering what goes into the process of designing an ecommerce store?In this episode, we discuss all the steps you can expect, working with an ecommerce agency.Here's how we build for high conversions!   ==============================================================   BOOKMARKS:00:00 - Designing a High Converting eCommerce Store00:50 - Onboarding Call01:11 - Client Questionnaire01:38 - Choosing the Right...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   All you need to know about the latest features in Adobe Commerce 2.4!For a detailed comparison of all features from Adobe Commerce 2.0 to 2.4, check out the full list at iwdagency.com   ==============================================================   BOOKMARKS:00:00 - Adobe Commerce 2.400:56 - Seller Assisted Shopping01:59 - Live Search powered by Adobe Sensei02:57 - Walmart Marketplace & Amazon...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table.Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions!   ==============================================================   BOOKMARKS:00:00 - Email Marketing Tips01:28 - Best Strategies to Start with Email Marketing03:03 -...

IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades.   ==============================================================   BOOKMARKS:00:00 - Adobe Commerce (Magento) Upgrade00:50 - How Often You Need to Upgrade01:46 - Going from Magento 1 to Magento 203:19 - How to Estimate Your Upgrade Costs05:08 - Process of Upgrading at IWD Agency08:14 - Adobe Commerce Security...

IWD Agency - Visit Our Website Contact Us:  [email protected] Blog Post Marketing Services   Most people aren't that gifted in the design department. For them, Figma has been the guiding light; and well, in that process, became a $20 billion company. In this episode, we're going to take you along Dylan's journey from taking Figma from a little startup to one of the biggest names in the world.   ==============================================================   BOOKMARKS: 00:00 - The...