It's surprising how difficult it can be to do good! Making a commitment to running a more Sustainable or climate-conscious business is the start of the journey, not the end. Greenwashing, Greenhushing, finding reliable data, working on the correct initiatives... the list of difficulties is lengthy!  But as a business owner of a climate-conscious company for close to 22 years, Rebecca Kimber knows a thing or two about navigating the pitfalls of running Sustainable initiatives. As CEO of Create, the carbon neutral website builder for individuals and small business owners, and a founding partner of the Million Tree Pledge, Rebecca has dedicated her career to proving that successful business and Sustainability can work in alignment.  In this episode Rebecca shines a light:- Reading between the lines of a companies' Net Zero claims- The challenges small businesses face when showcasing their sustainability credentials publicly, and how this leads to 'Greenhushing'- How website builders need to acknowledge the impact their businesses have on the environment- How Data Centre 'islands' are consuming as much energy as entire populations!- The importance of spending time in Nature to reconnect with your mission... and much more! If you are a business owner or have CSR responsibilities within a company, this episode will give you fantastic insight in how to level-up your sustainability initiatives! About Rebecca KimberRebecca is an expert on websites and online marketing with over 20 years' experience in the digital industry. She is passionate about having a positive impact on the planet and has been making changes to Create over the last few years to reduce its carbon footprint. With a focus on enabling small business owners to design and manage their own websites, Create's carbon-neutral hosting and investments into energy efficient technologies means that you can have a website that's better for the planet and great for business too. Rebecca is the CEO of Create, the carbon neutral website builder for individuals and small business owners, and a founding partner of the Million Tree Pledge, a group of individuals and businesses who have pledged to plant one million trees by 2030. Further Resources:Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccakimber/Create on Twitter: https://twitter.com/createCreate Website: https://www.create.net Million Tree Pledge: https://www.milliontreepledge.org/BBC Panorama: https://www.bbc.co.uk/programmes/m001hzb3