"Product Managers hold both vertical and horizontal influence to instil positive change within organisations and businesses" 🚀 We're down to our last guest of Season Three of the EcoSend Podcast, and it's a cracker with François Burra - who is leading the way in educating Product Managers to drive positive change. François has over 12 years experience as Product Lead and UX Consultant for startups and agencies, before taking a year out to study the Climate Challenge in earnest, and pivot his career more directly into Sustainability. Since then, François has been helping digital companies and product teams take advantage of the net zero opportunity and cut down their digital emissions. In this episode, we learned about:✈️ How global Digital emissions now count for double the emissions of the airline industry!🤑The importance of moving away from the culture of 'Always Buy Brand New'💪François' mission to train Product Managers to leverage their unique position within companies, and drive positive change👩‍⚖️ How new regulation is needed to help change businesses' attitudes towards the climate🗺️ The different attitudes between Europe and the US towards the Climate challenge... and much more! ✨ This was a fascinating episode to round off our guests for the season, with a ton of practical advice you can start implementing immediately. About François Burra:François is a Product Lead and UX consultant, mentor, and speaker with 12 years of experience working with startups and agencies in Canada and the US (based in Montreal). After taking almost a full year off and following climate courses, François pivoted his career to fight the climate crisis and now help digital companies and product teams take advantage of the net zero opportunity and reduce their digital emissions. Further Resources from the episode:François on LinkedIn: https://www.linkedin.com/in/francoisburra/ Climate Product Manager playbook: https://climateproductleaders.myflodesk.com/ Music credit: bensound.com