Advertising often gets a bad rep in Sustainability circles, and that can be for good reason. Too often, Adverting is used as a tool to manipulate people into purchases they don't need, or  to divert attention away from or 'greenwash' companies' Sustainability credentials.  This was the dilemma Julien Massiot faced many years ago, when he realised he could not separate his values from his work, and started refusing Advertising campaigns for products he disagreed with morally.  Realising he had to go it alone, Julien founded 'Wild & Slow' - a Sustainable Advertising company. Julien now brings his 15 years of experience in advertising to help Sustainable brands find their voice and spread their mission.  In one of our most entertaining episodes so far, Julien spoke to James about: 😎 Why Sustainable brands mustn't give up 'The Monopoly of Cool' to non-sustainable brands⛔ How publicly blacklisting sectors he refuses to work with has helped him build trust and win business💨 How Wild & Slow emits 1/3rd the average of the Adverting sector🥱 Removing the stigma around Sustainability brands being boring or self-righteous🤖 The importance of honesty and integrity, as we move into a future increasingly influenced by AI... and much more! ✨ Julien's story is a fantastic example of firmly placing his values and mission at the forefront of his career direction. And a great reminder we can have far more positive impact in our business than just in our personal lives. 💚 About Julien Massiot:Julien is an Advertising entrepreneur. He helps slow brands to reveal their wild side to become better than fast and furious brands, and if the founder of 'Wild & Slow' Agency. Further Resources from the episode:Wild & Slow website: https://wildandslow.agency/Julien on LinkedIn: https://www.linkedin.com/in/julienmassiot/Dan Ariely, 'Predictably Irrational': https://en.wikipedia.org/wiki/Predictably_IrrationalDaniel Kahnman, 'Thinking Fast and Slow': https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow Music credit: bensound.com