The Pricing Mistakes That Bankrupted JCPenny
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Description
E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy.
+ 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying.
0:00 Introduction to Pricing Tricks and JCPenney's Fail
0:56 Deep Dive into JCPenney's Pricing Misstep
2:18 Psychological Impact of Pricing Strategies
3:46 Additional Pricing Tricks
7:36 Final Thoughts and Tips
#pricingstrategy #entrepreneurship #advertising #marketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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