E320: How Codie Sanchez made accounting software entertaining. Most people are doing social media content marketing wrong. They think bottom-of-funnel content can't be entertaining and viral. It can. This is a great example. 00:00 The Big Mistake in Social Media Marketing 00:38 Breaking Down Bottom vs. Top of Funnel Marketing 00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Content 05:30 Alain's Influencer Strategy for Language Learning 06:36 The Power of Entertaining, High-Converting Content 07:28 Understanding Bottom of Funnel SEO 08:12 Conclusion and Takeaways #contentmarketing #socialmediamarketing #startups #digitalmarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/