Why can't every app or website be more fun? The power of high fidelity, fluid and dynamic animations in telling stories helps us instantly connect with our users. And yet, a simple problem many of us face today is the fact that gifs often take a long time to load. Enter Andrew Ologunebi, co-founder and CEO of LottieLab, whose goal is to build the world’s best end-to-end editing platform for animation. Drew joins Entrepreneur First’s co-founder and CEO, Matt Clifford as he shares about how a basic problem like improving gif loading times inspired him to create LottieLab’s editing platform. His platform is now becoming increasingly well known among developers, who are using it to create everything from Duolingo characters to unique user experiences online, significantly improving user engagement and conversion rates. Thanks to Cofruition for consulting on and producing the show. You can learn more about Entrepreneur First at www.joinef.com.