From the mediaX Conference “The Experience of Immersion”, Renate Fruchter with the Department of Civil and Environmental Engineering and Founding Director of the PBL Lab at Stanford University examines how immersive workspaces will become an integral part of the next generation collaboration ecosystem. They will offer new paradigms to co-create and experience future products. The shared immersive workspaces and product model will become a participatory focus point for the team and client to collaborate, troubleshoot early and often, explore alternatives in rapid virtual prototyping iterations. This will transform the way we work today, reducing response latency, re-work, and decision wait time.