Have you ever been tempted to lower your price? Are you worried that no one is buying because your prices are too high? If you’ve ever felt that your class, membership or course price was just too high, you’re not alone. The hard-to-resist temptation to change your price in order to boost sales is REAL. But before you go down that path, I want to make sure you’re making a data-informed decision. In this episode, I’m sharing 3 key questions to answer that’ll help you understand why your offer...

What if you could tap into the mind of one of the most experienced online business owners in our space? That’s exactly what you’ll get inside this must-listen interview with Meghan Telpner, bestselling author and founder of the Academy of Culinary Nutrition. In this episode, Meghan generously shares her lessons learned from 15+ years as an entrepreneur—with 10 of those as an online educator.  Meghan is an open book as she gives us a peek behind-the-scenes of how she started the Academy of...

 What’s the secret to being truly confident in your business? We’re diving into that big question and more in this week’s episode! Lately, I’ve been in so many conversations with culinary solopreneurs who tell me that there’s something they know they need to do, but their lack of confidence is holding them back from doing it. In this episode, I’m sharing my framework for how to overcome your lack of confidence and move forward, despite not feeling like you have it all figured out. Because...

Who wouldn't want to scale their business? When you think about scaling, or growing, your business — does it seem like an absolute no-brainer “yes!” Or, do you feel some hesitations around the idea of taking your online culinary business of the next level? In this episode, Bjork Ostrom from Food Blogger Pro shares his honest take on what it takes to scale a business. And it might surprise you! With over 10 years of experience as an entrepreneur in the online space, Bjork gives us a...

This is the advice you didn't know you needed to hear. This week’s episode is inspired by the many recent conversations I’ve had with culinary solopreneurs who are struggling to attract their ideal students. Week after week, they create content on Instagram and their blog, but it doesn’t get the engagement they hoped for—and they can’t help but wonder why. "Why isn't anyone commenting on my posts?" "Why doesn't anyone sign up for my freebie?" "Why isn't my course selling?" Maybe you're...

Week after week, cookbook author and cooking teacher Julia Turshen opens her kitchen to the world... Since 2021, Julia Turshen has logged into Zoom practically every Sunday to cook with eager home cooks from around the world. Once a temporary replacement for book tour demos during the pandemic, Sunday cooking classes are now a key pillar of Julia’s week. She’s swapped random makeshift demo kitchens for her comfortable and familiar kitchen in her Hudson Valley farmhouse. And in Julia’s...

What if teaching online was the vehicle, not the destination? Today, we’re going deep into one of the biggest breakthroughs I’ve experienced over the last several months. While working with my students inside Culinary Creator Business School, I realized that so much of what we were doing was beyond just how to teach a 90-minute Zoom class. We were diving into strategies such as how to grow your audience through developing a signature talk and pitching podcasts, as well as how to create...

I’M BACK! In this episode, I’m excited to share what’s been happening over the last several months and what you can expect going forward. We’ll be chatting about alignment versus perfection, especially in light of my own realization that I wasn’t fully aligned with my business at the end of 2022. I’m also sharing the new vision and mission for Culinary Creator Business School plus how we can work together, no matter where you’re at in your culinary business. SUBSCRIBE, RATE & REVIEW Do...

This episode answers one of the most common questions I get asked... "What should I sell online FIRST?" After working with hundreds of chefs, I know that getting started is the hardest part. If you don't know what to sell, how the heck are you going to make money teaching online? In this show, I'm sharing the 4 proven ways to make money teaching online AND which option is the best for you right now. I've also included a BONUS workbook to help you get organized and give you clarity!...

Imagine this, chef... You get an email from your dream corporate client asking if you’d be able to teach an online cooking class for their team. One catch: they need 40 ingredient kits. And you don't provide them...at least for now. You can either tell them, sorry, we don’t offer kits. Or, you can say YES…then figure it out. That’s exactly what our guest has done time after time in her career, including at the start of the pandemic when she took the leap online. In this episode, we're...

Are you scared that you don't know all the pieces that go into building a successful online culinary business? You’re not alone, chef!  In this episode, we get to know Amanda Haas, best-selling cookbook author and founder of the House of Haas cooking school. Formerly the Culinary Director at Williams-Sonoma, Amanda has years of experience teaching cooking with hundreds of recipes under her name.  Amanda shares the behind-the-scenes of her brand new online culinary business, including how she...

Have you ever felt the urge to change your business’ name? Do you cringe every time you say it out loud? Today’s episode is about rebranding, specifically changing your company or brand’s name. It's an important decision you don't want to take lightly, so tune in to hear my top 3 criteria to consider when deciding if you should make the switch to a new name. This topic is very fresh in my mind because I just went through a renaming and larger rebranding process. And yes — I’m going to unveil...

There are unlimited ways to spend money in growing your business. When you're just getting started, which investments are worthy of your hard-earned cash? This week's episode is inspired by that exact question, one that gets asked often by culinary business owners who are new to the online space. In the show, I’m sharing the 3 business investments you should absolutely avoid if you’re in the early stages of your business. These are common money traps that cause culinary business owners to...

If you care about the future of your online culinary business, you cannot afford to miss this episode. I'm talking about what's working now, given what's happening now. 💸 We're experiencing crazy inflation in the U.S. 🇺🇦 There is a war in Ukraine. ✈️ People are no longer sitting around indoors with nothing to do. Your online culinary business is impacted by changes in the economy, politics, and more. What worked in 2020 simply will not work today because the world - and your ideal students -...

Imagine being able to teach what you love for over 3 decades. …then, having to change it ALL within months. That’s the story of our guest, Jill Nussinow. Known as The Veggie Queen, Jill is a celebrated cookbook author and culinary educator with over 30 years of teaching experience. She focuses primarily on whole foods and pressure cooking. While her experience is rooted in in-person teaching, Jill has fearlessly brought her business online. She teaches virtual cooking classes, writes a...

Have you ever wondered why podcasting is so popular these days? Believe it or not, we’re still in the early days of podcasting. The opportunity for you to grow your business over podcasts is massive — and our guest, Megan Porta, couldn’t agree more. In this episode, I had the joy of interviewing Megan Porta, the food blogger at Pip & Ebby and founder of Eat Blog Talk. Megan has published over 300 episodes of Eat Blog Talk since launching it in 2019. She’s experienced first-hand the power...

Are you wondering what 2022 has in store for your online culinary business? It goes without saying that the last two years have been a rollercoaster ride for us all.  In the summer of 2021, life began to feel normal again, at least here in the United States. People hopped on planes to vacation with family and friends and re-experience life away from their laptops and Zoom meetings. Later in the year, we experienced a shift as Omicron took over the headlines and made us question our new...

Have you ever dreamed of seeing YOUR product on the shelves of your favorite grocery store? Do you even know how you’d get started? As a talented culinary pro, there’s a good chance it’s crossed your mind that you could sell your famous chocolate chip cookies or hot sauce that people can’t stop talking about. If this is something you want to explore, then you’re going to absolutely LOVE this episode with grocery expert Alli Ball of Food Biz Wiz. As a former grocery buyer turned wholesale...

If I asked you to describe the brand experience of your culinary business, what would you say? What would immediately come to mind? There’s a good chance you’d share your color palette, fonts, logo and perhaps a mood-board or two. So often we think of brand as the visual pieces that make up our business. But in this episode, we’re going to take this branding conversation to the next level with the help of our guest, Lola Adewuya.  Lola is the founder of The Brand Doula, a brand studio that...

Do you have an unconventional career path that has lead you to the world of online cooking classes? If so, then you’ll love this interview with Gwen Young, a recent graduate of Cooking Class Business School (CCBS). Gwen took her information technology skills of her first career as a programmer, combined it with her stint as a secondary school teacher and sprinkled in all of her most recent experience running a veggie box delivery business to create It’s From Scratch. Her mission is to support...

Calling all food bloggers!  This episode has your name ALL over it. This past October, I was delighted to join the Food Blogger Summit as a speaker. I shared the virtual stage with several talented  business, marketing and blogging pros including some of our very own guests of The Experiential Table: Kimberly Espinel, Emily Perron, Allea Grummert and Madison Wetherill, the conference’s creator! If you weren’t able to snag a ticket to the summit, I’ve got you covered! In this episode, I’m...

Have you ever wondered what goes into creating an online program where people walk away with real certification at the end? That’s exactly what Abbie Gellman and Julie Harrington, the co-founders of Culinary Nutrition Studio, are here to answer on today’s show!  Abbie and Julie are both chefs and registered dietitians who have found a way to integrate their knowledge of nutrition, wellness and cooking into a full-service business with both virtual classes and on-demand courses so people just...

Have you ever wondered what it would be like to be an influencer? Have you asked yourself if you have what it takes to be a content creator who gets paid by brands? If you’re nodding your head yes, then you’re in luck because we have one of the leading experts in influencer marketing and brand partnerships on the podcast! Our guest on this week’s show is Laurie Buckle, Founder and CEO of CookIt Media. Laurie is one of the pioneering authorities in the culinary influencer industry. Laurie and...

Have you ever asked yourself the question, “Is NOW the right time to turn my culinary passion into a full-time business?” If so, you’ve found yourself in the right place! Our guest for this week’s show is Annette Conrad of Edible Impressions. Annette was a professional event planner for over two decades before becoming a full-time baker and experiential virtual instructor. In this episode, Annette is sharing how to take your side-hustle and turn it to a full-time business, along with...