Let's address the elephant in the room: the three KPIs that have been hailed as the holy trinity of advertising metrics - CTR (Click Through Rate), ROAS (Return On Ad Spend), and Conversion Rate. For years, these metrics have been paraded around as the gold standard for measuring ad success. But here's the twist: they might not be as golden as we've been led to believe. Disrupter School College Tee Trucker Hat: https://www.disrupterschool.com/merch... ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink - Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll - Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup ► Work with me directly - Disrupter Agency: https://bit.ly/DisrupterAgency - Book a Consulting Call: https://bit.ly/DisrupterConsulting ► Newsletter & Merchandise - Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp - Disrupter School Merch Store: bit.ly/DisrupterMerch ► Connect With Me On Other Platforms - Twitter: a...