Today's video delves into dissecting an advertisement by Hopper, an app that offers cheap hotel deals. We'll explore the unconventional format of their static ad and discuss how it captivates audience attention, thereby serving as an effective top-of-the-funnel ad. Additionally, we'll uncover key insights on how this ad mirrors organic content, emphasizing the importance of aligning paid media with organic strategies. Join us as we analyze the visual appeal and strategic implications of this ad, shedding light on its potential scalability and impact on user experience.  @FraserCottrell  Find Fraser - https://twitter.com/sourfraser https://www.youtube.com/@FraserCottrell Sign up to his free newsletter - niceads.uk Book a call with him 👉 https://bio.link/frasercottrell Check out Creative OS ➡️ https://www.creativeos.io/?via=charley ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard - Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll - Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup ► Newsletter & Merchandise - Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp ► Connect With Me On Other Platforms - Twitter: https://twitter.com/CTtheDisrupter - Instagram: https://instagram.com/CTtheDisrupter - LinkedIn: https://www.linkedin.com/in/charleytichenoriv/