In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion.  During the conversation, Tiffani shares the following, The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and what that...

In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.     During the conversation, Tomei shares How word-of-mouth marketing is at the core of the business The...

This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future.  During the conversation, Dustin and Amy share Specific examples of brand performing well on TikTokWhat they’re most excited about at TikTok 3 creators every beauty brand should keep their eyes on Tell us what you thought of this episode by emailing us at...

This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok.  During the conversation, Dustin and Amy share How TikTok makes creators feel safe How creators and brands need to be brave on the platformHow to approach creators with your brand’s story and valuesTell us what you thought of this...

In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand).  During the conversation, Chira shares: How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)How brands can...

Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking?   In this series, host Pierre-Loic...

In this episode of The Fast Traack, which kicks off Season 3 and 2021, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech,...

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground up....

In this episode of The Fast Traack, we speak with Akash Mehta, founder of Akash Agency, a modern digital agency for conscious brand building and co-founder of Fable & Mane, a hair wellness brand that launched in the midst of COVID-19 and is finding...

In our latest episode of The Fast Traack we talk to Santiago Garcia Solimei, Global Director of Social Media, Meliá Hotels International about Meliá Hotels re-opening influencer initiative. He answers the question "How can you bounce back from COVID-19...

In this special episode of The Fast Traackr, our CEO Pierre-Loic Assayag and our VP of Marketing Evy Lyons interviewed Firdaous El Honsali, Director of Global Communications at Dove, on the topic of brand purpose. Specifically, we discussed the...

We're kicking off the second season of The Fast Traack by Traackr by hearing from Lauren Seegers, an agent to reality stars and traditional influencers. We're asking the questions:What does an influencer agent do?Why would an influencer choose not to...

In the latest episode of The Fast Traack, we spoke with Jennifer Johnson and Erin Williams-- the incredible social team for TPH by Taraji. We talked all things BLM, being an ally and how brands can implement social justice into their brand's DNA. 

In the latest episode of The Fast Traack by Traackr, we spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy!We posed the question "do brands and influencers really understand each other?"What can each party do to better understand...

In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific. Maria was faced with a dilemma at the beginning of quarantine. One of the brands she represents, Laneige, was about to release one...

As we highlighted in a former blog post,  the FTC released a brochure aimed at providing greater clarity to the Endorsement Guides (“guidelines”) for brands and social media influencers in December of last year. The guidelines, originally enacted in...

Every brand needs advocates in order to survive. That’s why, for many companies, having an ambassador program is crucial for success. My co-host Evy and I had the opportunity to talk to Bailey DuMont on the latest episode of The Fast Traack. Bailey is...

In this episode of The Fast Traack, we talk to influencer marketing expert Rachel Clay on her experience working with luxury brands. We ask the overarching question "what is the place of luxury brands in times of crisis?"

In this episode of The Fast Traack podcast, we posed the question: How is The Business Model Changing For Influencer Right Now? Answered by micro-influencer Tomi Obebe.How has quarantine changed her initial content plan for this quarter? Have any...

In this episode of The Fast Traack, we speak with Lauren Thermos, Director of Global Integrated Media & Marketing Strategy. 

Welcome back to The Fast Traack! In Episode 3, we speak to Holly Jackson, Director of Global Services at Traackr and our resident data-nerd. This episode is hosted by Mackenzie Newcomb, the Influencer Marketing and Social Media Manager at Traackr, micro...

In this episode of The Fast Traack podcast, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome? Should you pause your influencer activations?What type of #stayhome content...