In this episode, I share my recent experience of stepping back into taking sales calls for my company—a role I haven't taken on in over two years. Join me as I dive into the valuable insights and lessons I've learned along the way. Key Takeaways: Good Clients Matter Discover why it's crucial to focus on bringing in clients who are truly serious, leading to greater client success, easier selling, and long-term benefits like referrals. Understanding the Push & Pull Learn about the...

This week I dive into the importance of nurturing leads in a trust recession. I explain the difference between prospecting and nurturing leads, emphasizing the need to build relationships with potential clients. I share strategies for engaging leads, such as social media interaction, providing value through custom resources, asking for opinions, giving recognition, and following through on promises. By understanding the human needs of prospects and nurturing them effectively, sales reps can...

In this week's episode, I address anxiety and its role in entrepreneurship. Anxiety is a normal and useful human experience, and accepting and using it as a tool can be a competitive advantage. I share different ways you can combat anxiety in your business.  Tune in for these valuable insights on managing anxiety in business. ______ 📨 Message me directly on IG: www.instagram.com/the_fit_ceo  ______ ⭐️ If you are feeling stuck and you're ready to take the next step, check out Next Level...

In this episode, I wanted to go over my thoughts on the four enemies of success: discouragement, doubt, delusion, and delay. Drawing inspiration from Ed Mylette, I highlight how these adversaries can hold us back and shares strategies for overcoming them. I want to also emphasize the importance of awareness and the power of taking action. By recognizing and understanding these enemies, we can remove their power and move forward towards success.  ______ 📨 Message me directly on IG:...

Today on the Fit CEO Podcast, I take you behind the scenes of a NLCA student call, where we go over the importance of nurturing leads in order to avoid the cycle of good months followed by bad months. I give strategies for nurturing leads who are not yet ready to purchase, including tracking their information, sending relevant resources, and engaging with their social media posts. I also share a process for following up with leads who have said no to booking a call, as well as a process...

In this episode of the Fit CEO podcast, I'm giving you a sales review on the importance of tie downs in sales calls. We go over the importance of educating prospects and asking specific questions, so you can prevent future objections and increase your closing rate. I provide examples of how to address common objections such as time, commitment, and affordability. I also share structured questions to incorporate into your sales script to pull out concerns and solidify commitments. Don't miss...

This week on the podcast, I coach Camden Anderson on high level offer creation as we discuss the concept of "done for you" services in the fitness coaching industry. We explore offering services like grocery shopping and gym memberships as part of higher ticket packages, and brainstorm additional services for busy moms, including childcare options and interactive children's nutrition classes to get the whole family involved. The conversation delves into the importance of sustainability and...

In this week's episode, I wanted to highlight the untapped potential of DMs, dismiss the negativity surrounding them and spotlight them as pivotal tools for nurturing professional relationships. There are four tips I shared that have skyrocketed call bookings in just two weeks. Tune in for a combination of practical advice and refine your DM communication tactics to not just connect but convert interactions into tangible business opportunities. ______ ⭐️ Online Coach...

In this week's episode, I wanted to talk about the misconceptions and false expectations surrounding success and entrepreneurship. I share details of my own personal journey, and the challenges and setbacks I faced before achieving success. I urge everyone listening to set realistic expectations and embrace the process, rather than seeking quick results, just like fitness coaches ask of their clients.  ————— 🌟 Apply for NLCA Today:...

This week I share about the hardest decisions I've had to make as an entrepreneur. I also wanted to go over the importance of building a personal brand to achieve success, the need to niche down in a saturated market, and the dangers of relying too heavily on one platform for lead generation. I hope my transparency and willingness to address the realities of entrepreneurship make this episode a must-listen for aspiring business owners like you.   ————— 🏫 Join our Skool Community...

In this personal episode of the Fit CEO podcast, I'm sharing ten super valuable lessons that I learned from my amazing parents. From my dad, I learned how to handle my own problems and the real value of hard work. It's not just a cliché; my dad really showed me what real hard work looks like through his dedication to manual labor and commitment to doing a good job without taking shortcuts. Then there's my mom, who taught me to never give up on myself and the incredible power of kindness....

In this episode of the Fit CEO Podcast, I wanted to share my tactical advice for improving sales skills and becoming a better leader. I go over the importance of understanding the "why of the why" in sales calls, and going beyond surface-level reasons to uncover the deep intrinsic motivations of potential clients. Inside, you'll also find strategies for using the "why of the why" in objection handling, helping clients overcome their fears and commit to making positive changes. By mastering...

In this episode of the Fit CEO podcast, I wanted to go over the importance of aligning your marketing message with client success. In 2023 I made a mistake when I promised to help clients make $10,000 in four months, which attracted the wrong type of clients. I wanted to  emphasize the need for proper expectations and a marketing message that attracts committed individuals. I encourage entrepreneurs in the fitness space to evaluate their own marketing messages and promises to ensure they are...

In this week's episode, I host a call for NLCA students and go over the 9 principles I believe will help them achieve success in 2024. By implementing these principles and staying committed to your goals, you can thrive in 2024 and beyond, too. ————— (02:31) Introduction to the topic of entrepreneurial principles for success (03:36) Sharing of wins by participants (08:02) Principle 1: Focus on your economy, not the external economy (11:14) Devote yourself to your four buckets: wealth,...

As we approach the end of the year, it's important to take the time to reflect on our mistakes and learn from them. In this week's podcast, I will share with you the five biggest mistakes I made in 2023 and the action items I have identified to rectify them. It's crucial to acknowledge our shortcomings and use them as stepping stones for growth and improvement. So, let's dive into my reflections and the valuable lessons I've learned. ————— (02:11) The importance of learning from mistakes ...

Merry Christmas everyone! This week I wanted to expand on my predictions for the online coaching space in 2024. Hear my thoughts on the prediction of AI with coaches needing to decide how and where to integrate it into their businesses. I also predict a shift in content creation and in assistant coaching. Let me know what you think 2024 will bring in the comments! ————— 🏋️‍♂️ Fitness & Nutrition Certification: ...

What's up everyone - this week I wanted to discuss the importance of feeling like a winner as an entrepreneur and high achiever. The concept of the "four buckets approach" is what I teach my students and staff, to prioritize and balance different aspects of life. By ranking and allocating time to professional career, relationships, mindset, and wellness, we can all focus on our most important goals while still giving attention to other areas. There is a need to set realistic expectations and...