This week's focus is on the do's and don't's of marketing and the importance of storytelling! In this episode, David chats with Corey Hiben, the host of a successful health and fitness podcast in Austin, Texas and owner of the #1 Webflow website agency for the health industry which helps FitPros and health professionals set up bespoke websites, purpose-built for their target audience. Corey has spent over a year interviewing some of the most brilliant minds in the industry on the Health Hustle Podcast and has learned a lot about how to create content that generates leads for businesses. During this episode, Corey shares his story about how he ended up in Austin Texas, how his business ventures came about, and what years of trial and error have taught him (not to mention some mindblowing stories about the connections he's made over in that time). This is a must-listen for FitPros looking to better understand the importance of the 'why'  and how to create content that speaks to their audience rather than at them! ➜ FREE GUIDE: Discover how to convert your social media following to a newsletter in 7 easy steps: https://www.coreyhi.com/7-steps ➜ Follow Corey on Instagram: https://www.instagram.com/coreyhiben/ ➜ Connect with Corey on LinkedIn: https://www.linkedin.com/in/hibencorey/