How can a domestic football league, such as Japan’s J League, grow its brand and status so it can compete with the European superpowers? That is one of the questions being answered in this episode of the Footballco Business Podcast as Alex Manby sits down with J League's Global Business officer, Kei Koyama to talk about the future of the competition. They also discuss the impact that European superstars such as Andrés Iniesta have impacted the league's reputation outside Japan, the league ground-breaking rights deals and the vision for growth and expansion in the future. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com