Wolves, LAFC, Sabrina Comms & BOL on clubs becoming bigger than football. We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas. Footballco's PR Manager, Paul Rayment hosted a live panel discussion during the event in Maimi which focused on how football clubs need to look outside of their sport to attract and engage fans. A panel of four industry experts discussed how areas like gaming, music and lifestyle have become integral to a modern football club's DNA and how that can be leveraged both in terms of fan engagement and commercially. On this podcast you will hear from: Russell Jones (General Manager at Wolverhampton Wanderers FC) Rich Orosco (Chief Brand Officer at LAFC) Sabrina Carroza (PR consultant and founder at Sabrina Comms) Tiago Pinto (Founder & CEO at Bol) The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at www.soccerex.com