This week on the Footballco Business Podcast we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium announcer and possibly their biggest fan. We talk to Christian about the rise of Union, who at the time of recording were sitting on the top of the Bundesliga and how this newfound success has (or hasn't) changed the club's identity. We also discuss the role of the stadium and the fans and how the club mirrors the city it was created in and represents. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.