This week on the Footballco Business Podcast we're talking to Mark Lowyns creative director at Orlando City SC and Orlando Pride and co-founder of Fly Nowhere, as well as an American football culture connoisseur. We’re discussing both the emergence of soccer culture in the US during the 80s and Mark's introduction to it before he made it his career. We will cover the relationship soccer has with music and fashion, including looking to the future to predict where soccer as a creative outlet is going next. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices