On this show, our guest is David Jackson, Vice President of Brand for EA SPORTS FC. David, or DJ as he's often called, could be considered as presiding over the biggest piece of brand work seen in football for decades, the creation of EA SPORTS FC, the brand that will be replacing FIFA as the title of EA SPORTS football video game series - which is also the best-selling sports video game series of all time. Since launching as FIFA International Soccer in 1993 FIFA has become synonymous with football culture and over the next 30 years became the primary way many fans engage with the sport. We talk to DJ about the creation of the FC visual identity, as well as how the new brand goes beyond a logo and what we can expect from it in the future. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices