Joining us on the Footballco Business Podcast are Mike Armstrong, Chief Marketing and Communications Officer at Juventus, and the club’s Head of Digital Media, Marco Castellaneta. Mike and Marco join GOAL Italia’s Romeo Agresti to discuss Juventus’ Creator Lab, which creates more than 1,500 pieces of content for the club’s channels every month and has played a major role in generating 2bn more video views this year than last for the club! The pair talk us through the role of Creator Lab and the stories behind Federico Chiesa - Back on Track, We The Next Gen and Giampaolo Sgura Black and White - three important but very different pieces of content from the Creator Lab. Learn more about your ad choices. Visit megaphone.fm/adchoices