On this show, we’re talking to Brandon Smith. Brandon is a streamer, content creator and esports caster whose career has been focused on the FIFA video game series, now EA Sports FC 24. With more than 2m followers across TikTok, Facebook Gaming, Twitter, Instagram and YouTube Brandon works across both the casual FIFA space and the esports scene. Outside of his own content creation, Brandon has worked as a caster with the BBC, Bein Sports and Sky Sports, as well as rights holders including The Premier League, FIFA, the Bundesliga and a host of clubs. Brandon discusses his own career, EA Sports FC as an esport and what works and what doesn’t when it comes to creating content on virtual football. 02:00 - Getting started as an esports caster 06:00 - Comparing commentating over real football to virtual football 09.00 - Adapting to changes in EAFC24 12.20 - How competitive works 16.12 - How much time and money pros spend in EAFC 20.22 - Creating unique content around EAFC 23.18 - Long-form vs short-form content creation 23.45 - Brandon's work ethic 27.46 - Where to go next Follow Brandon on social channels -  https://linktr.ee/brandonsmithesports Learn more about your ad choices. Visit megaphone.fm/adchoices