Underscore: Talking Local
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Description
In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising.
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An introduction to big ideas about growth from thought-leaders within Kantar speaking with J. Walker Smith, Knowledge Lead for the Consulting division of Kantar.
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