An introduction to big ideas about growth from thought-leaders within Kantar speaking with J. Walker Smith, Knowledge Lead for the Consulting division of Kantar.

In this episode, host J. Walker Smith talks with Kantar sustainability expert Jonathan Hall about the reach and vital importance of sustainability as a business imperative, particularly in a marketplace now roiled by a pandemic and protests for racial justice.  

In this episode, host J. Walker Smith speaks with Kantar experts Don Abraham, Senior Partner and futures practice thought-leader, and Wayne Pan, Associate Director in the futures practice, about minimized the uncertainty of the coronavirus pandemic through scenario planning, in particular, using specific scenarios developed by Kantar that are freely available for companies to build plans reflecting the contingencies of the the outbreak, institutional reactions and consumer responses.

In this episode, host J. Walker Smith speaks with Kantar thought-leader Mark Visser about what learning means to organizations and why it's the only real barrier to entry remaining, especially after the coronavirus pandemic.

In this episode, host J. Walker Smith continues his discussion with Kantar partner Kate Price about the things that marketers must do to adapt and prepare for the future, including new ways of learning (sprints), new ways of planning (SAFe), and new ways of managing (generalists not specialists).

In this episode, host J. Walker Smith talks about the future of marketing with Kantar partner Kate Price who has just published the results of a global client initiative she led last year concerning the things that marketers are doing to cope with change.

In this episode, host J. Walker Smith talks with Ann Clurman, a Partner in the trends and futures practice of Kantar and a leading authority on generational marketing, about the value of using a generational perspective to anticipate and predict the future.

Co-hosts Andrew Curry and J. Walker Smith return to the topic of growth with Kantar Chief Research Officer Julie Kollman and the report she co-authored with Curry on the intangible asset of corporate knowledge known as intelligence capital.

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Frank van der Driest, co-leader of the Institute for Real Growth, a major Kantar/WPP initiative comparing over-performing and under-performing

In this episode, co-hosts J. Walker Smith and Andrew Curry discuss the central idea of Smith's upcoming, March 20 FutureView webinar entitled "Thinking of Others," which will be about the shift of values and references points from self to others and what this means for the marketplace.

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Jonathan Hall, a sustainability expert and the Global Head of the Strategy Practice for Kantar Consulting, about the business case for sustainability and the implications of that for success in the future.

In this episode to kick off the 2019 season, co-hosts Andrew Curry and J. Walker Smith interview experts and thought-leaders from all parts of Kantar Consulting for recommendations of books that have influenced their thinking and are filled with useful ideas about strategy and planning.

In this episode, co-host Andrew Curry interviews Kantar experts Kirsty Cooke and Hari Blanch Bennett about the What Women Want exhibition at Noho Studios in London that was created by Kantar to explore 100 years of marketing to women.

In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual. Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces.

In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising. 

Kantar Consulting's VP eCommerce and Digital, Alice Fournier and Director of Consulting, Oceanne Zhang review Single's Day 2018.

In this episode, co-host Andrew Curry speaks with Julia Ayling, Head of Research & Insights for Mindshare London, about its new report called "Location Matters."  Place is more important than ever, offering a sense of localized identity and belonging that brands must navigate carefully with digitally-enabled location-based marketing strategies.

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing.

In this episode, co-host Andrew Curry talks with technologist and digital expert Alex Pang about the impact of technology on work environments and the productivity of people working in those environments.

In this episode, co-hosts J. Walker Smith and Andrew Curry explore the imperative for brands to be more human in a digital age of information overload with Fritz Fridlund of Kantar TNS and the author of a new Kantar thought-leadership white paper on this subject called Blurring Boundaries.

In this episode, co-hosts J. Walker Smith and Andrew Curry talk about the challenges of growth in a fragmented marketplace of uncomfortable places, and Andrew speaks with Phil Sutcliffe of Kantar TNS and Jane Bloomfield of Kantar Millward Brown about what it takes for brands to succeed.

In this episode, co-hosts Andrew Curry and J. Walker Smith talk with Kantar Consulting Principal Economist Doug Hermanson about the economic outlook over the next few years and the strategic implications for business.

In this episode, co-hosts Andrew Curry and J. Walker Smith interview Kantar Consulting generational trend experts Jeff Howanek and Kate Turkcan about the differences between the youthful cohort of Centennials and the older but still young cohort of Millennials.

In this episode, co-host Andrew Curry interviews senior client leaders Lloyd Burdett and Joe Ballantyne who manage the futures practice area for Kantar Consulting globally and within EMEA, respectively.