Episodes
Co-hosts Andrew Curry and J. Walker Smith preview some of the interesting and thought-provoking content that Kantar will share at Cannes Lions 2018.
Published 05/30/18
In this episode, co-hosts Andrew Curry and J. Walker Smith reflect on the current controversies and headlines about digital technology, with a focus on implications for business and strategic planning.
Published 05/23/18
In this episode, co-host Andrew Curry interviews Kantar Consulting colleagues and brand strategy practice leads Robert Jan d'Hond and Leslie Pascaud about the business imperative of purpose and the Purpose 2020 framework for effectively creating and managing purpose-led brands. Purpose 2020 - https://consulting.kantar.com/our-thinking/purpose-2020/
Published 05/02/18
In this episode, Kantar Consulting Director Elisa Birtwistle updates her groundbreaking 2013 report, Women 2020, in a wide-ranging interview with podcast co-host Andrew Curry.
Published 04/19/18
In this episode, hosts J. Walker Smith and Andrew Curry discuss the trend of consumers investing more of their lives in things done at a human scale, and what this means for technology and brands. (This is a preview of Walker's April 11 FutureView Webinar.)
Published 03/28/18
In this episode, hosts J. Walker Smith and Andrew Curry discuss Charles Mann's new book, The Wizard and the Prophet, and how it frames the driving dynamic of capacity.
Published 03/07/18
In this episode, hosts Andrew Curry and J. Walker Smith hear from three experts about what luxury means today and the opportunities for brands to leverage premium elements to their advantage.
Published 02/21/18
In this episode, hosts Andrew Curry and J. Walker Smith dig into the challenge of growth for companies today. Rapid change is transforming what it takes to grow, in particular, the five principles of Kantar Consulting's approach called W.H.O.L.E. demand.
Published 02/07/18
In this episode, hosts Andrew and Walker preview the year ahead, digging into a forthcoming thought-piece from Kantar and discussing books that have influenced the thinking of strategic thinkers in the business.
Published 12/20/17
Growth is the focus of this episode. Growth is the biggest challenge in the future of consumption. Hosts Andrew Curry and Walker Smith discuss how companies can rise to this challenge.
Published 12/06/17
This episode digs into the BrandZ U.S. report on top brands that has just been released. Dmitri Seredenko of Kantar Vermeer reviews key findings and discusses what they reveal about brand equity and growth.
Published 11/22/17
This episode looks at the three ways in which brands can deliver the benefit of improved social experiences and relationships for consumers - social currency, social matching and social context.
Published 10/25/17
This episode features Kantar Futures experts Jennifer James, SVP and Head of Global MONITOR, and Alice Sweitzer, Senior Product Manager of Streetscapes, who offer their insights into three of the major dynamics reshaping the marketplace around the world.
Published 10/11/17
This episode digs into the digital disruption that has transformed music from a product into a service, and what that shows brands in other categories about how to win in a future driven by digital.
Published 09/27/17
In episode 4 of the Kantar Futures podcast, The Future of Consumption, co-hosts J. Walker Smith and Andrew Curry talk to Joe Ballantyne about slowing growth, archetypes of business model innovation, and learning from Dollar Shave Club.
Published 09/12/17
This episode digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.
Published 08/30/17
This episode takes an in-depth look at Centennials, the next generation on the horizon, with special insights about Centennial values and aspirations provided by Kantar Futures consultants and youth experts Jo Phillips and Kate Turkcan.
Published 08/16/17
This episode takes a long look at the limits of cognitive, economic and resource capacities now forcing companies to reinvent their business models to measure up to consumers who want to Live Large yet Carry Little through experiences, relationships and algorithms. Kantar Futures - The Future of Consumption
Published 08/01/17